How can you help your customers improve their visibility and increase their signage real estate? The key is to get creative and think beyond traditional signage. Using a well-designed architectural lighting scheme including LED accents and border tubing, you can help your customer stand out from their competitors and make their business a focal point for the area.
如何帮助你的客户提高他们的知名度和增加他们的标识关注度？关键是要获得创造性和超越传统的标识牌。使用一个精心设计的建筑照明计划，包括LED灯和照明管，你就可以帮助你的客户从竞争者里脱颖而出，使他们的业务成为行业关注的焦点。
Many national chains like White Castle and Arby's take advantage of this concept by adding border tubing around the tops of their buildings to ensure they are recognizable from all sides. White Castle wraps their stores with thin, blue neon-like LED tubing that only has visibility at night, while Arby's uses wider profile tubing that keeps its daytime color.
许多国家的连锁店如White Castle和Arby's利用这个概念围绕他们的建筑顶部加入照明管以确保从各个方向都能被辨认出。White Castle使用只有夜晚才能看见的薄的蓝色霓虹灯LED管，而Arby's则使用的是白天也能看见的更宽的异型管。
Increased Visibility
提高知名度
Amarillo National Bank—located in the historical district of Amarillo, Texas—is a good example of a company using architectural lighting to extend its sign real estate and bring increased visibility to their business. The Amarillo National Bank is the largest family-owned business in the country and one of its buildings is located with a parking garage that faces historic Front Boulevard.
位于德克萨斯州阿马里洛的阿马里洛国家银行就是一个很好的例子，他们使用建筑照明技术增加了房地产标识和业务知名度。阿马里洛国家银行是当地最大的家族企业，座落于历史有名建筑Front Boulevard对面。
In its heyday, Front Boulevard was one of the best-lit streets in the country—rivaling even Las Vegas. Recently there has been a movement in Amarillo to bring Front Boulevard back to its historic glory.Working with Michael Wellborn and his team at Wellborn Sign Company of Amarillo,Texas,(www.wsignco.com) they created a historical look with border tubing and a blade sign. The parking structure was a pre-stressed concrete structure. Neon was used on the blade sign; however they choose to use red, white, and blue LEDStripe from SloanLED on the structure itself. This was to avoid multiple holes penetrating through the structure and keeping the structural integrity intact.
在其鼎盛时期，Front Boulevard 曾是全国最好的街道甚至媲美于拉斯维加斯。最近在阿马里洛的运动使他重回历史的荣耀中。在德克萨斯州阿马里洛的Wellborn Sign公司（网址www.wsignco.com），Michael Wellborn和他的团队创造了照明管和叶片标识的历史。这个停车场为预应力混凝土结构。叶片标识是使用霓虹的，但他们却选择了结构本身SloanLED的红、白、蓝LED灯条。这种方法避免了多孔结构，同时保护了结构的完整性。
To make this installation even easier, Michael created a raceway to mount the LEDStripe. By using raceways he was able to house all wires and the power supplies. The raceway method also allowed tying the wiring together and only having to make a single hole on each floor that penetrated the walls. The tops of the raceways were left open to allow for easy service, if needed.The raceway even with the product attached is lightweight and Wellborn Signs was able to install it away from the building to keep dirt from building up. The end result is truly an eye-catching sign that is not only visually exciting, but helps to add to the historical look and restore the glory of Front Boulevard.
为了使安装更加方便， Michael创造了放置LED灯线的通道。通道的使用能够放置所有的电线满足电源的供应。通道将所有电线绑在一起，穿过墙壁时每层楼只需要一个洞。需要的话，可以将通道的顶端打开以方便操作。通道以及附加产品是轻型的，因此Wellborn Signs公司将它安装在远离建筑物的地方以保持建筑物的形象美观。最终的结果表明，这种做法真的很吸引眼球，不仅带来视觉的冲击，而且增加了历史性形象，更帮助Front Boulevard重现了辉煌。
Corner Location
小角落，大用处
In St.Louis, the Big Brothers Big Sisters organization experienced an urban renewal a few years back. Working with Engraphix,(www.engraphix.net) also located in Saint Louis, they took the corner location of the Big Brother Big Sister and not only provided an historical look using a combination of neon letters and ColorLINE border tubing from SloanLED while in the signage real estate by 260 feet. The corner proved to be a challenge; however, they were able to work with the manufacturer to create the exact curves the job required.On top of the building they use RGB lighting to wash the top tier.The overall look is elegant and achieves the historical look they wanted.
圣路易斯的Big Brothers Big Sisters组织经历了几年的城市发展。Engraphix（网址：www.engraphix.net）也位于圣路易斯，他们在距离Big Brothers Big Sisters组织房产标识260英尺的角落，结合霓虹灯和SloanLED的ColorLINE照明管，提供了一个历史性的回顾。角落被证明是一个挑战，但将他们和建筑物结合起来能创造所需的线条。在建筑物顶部，他们使用了层层RGB照明洗墙灯。整体外观很优雅，实现了他们想要的历史形象。
Accenting Curves
强调线条美
Border tubing can also be used to highlight a curve or a unique architectural feature.The Calgary Saddledome, home of the Calgary Flames NHL Hockey team in Canada and the Alucobond building in Grand Rapids,Mich.,are prime examples of this technique. The lines are simple and accent the curves of the architecture.
照明管也可以用来强调曲线和独特的建筑特征。卡尔加里是NHL火焰队的主场所在位置，而这座场馆的标识就是这种技术应用的杰出代表，线条又简单又突出了建筑优美的曲线。
The Calgary Saddledome uses 1,800 feet of red LED tubing that can be seen for miles.The gentle curves of the Alucobond building use two red lines that accent the soft curves of the building,while unifying the center and creating a hub for business.Both are beautiful sights at night.
卡尔加里的马鞍形标识使用了1800英尺的红色LED管，即使在几英里之外也能看到。在安装过程中，只需使用两根红色的LED管就能使标识的曲线更加平缓和柔和，既使得整个场馆和谐统一，也成为被关注的重点，是它们成为夜晚迷人的景点。
Border tubing and accent lighting can also be used in interior applications,and the low voltage of the LED lighting can provide a neon-like look that is safer for customers.
照明管和LED照明也可以在室内被使用，并且LED照明的低电压对客户来说也更加安全。
LED Tubing Options
如何选择合适的照明管
Not all LED companies offer tubing products and they are not as common as channel letter LEDs.Tubing products are primarily available in three options:tubing with daytime color, non-daytime color,and flexible.The palette of colors is limited; however,using white tubing and applying a sign vinyl will open up the color options.LED tubing options are lightweight,low voltage,and require minimal penetration
并不是所有的LED企业都可以生产照明管类产品，它们并不会像发光字一样那么容易获取。一些介绍三种主要照明管：日光管、夜晚使用的照明管以及混合使用的照明管。它们显著的劣势在于颜色的可选性受到了限制，然而将白色的照明管和塑料质地的标识形相结合，就能很好地解决这个问题。在选择照明管的过程中，要选择那些重量轻、低电压以及能够在建筑中一些较狭窄的地方使用。
Other areas that may be subtle but will also add higher visibility to a business include soffit lighting and illuminating awnings—either washing light on top of them or illuminating them from the underside.Both solutions draw customer's attention and show off the features of the brand.
另一种可以增加企业知名度的解决方案是顶部的照明篷，以及在建筑底部外侧使用照明管。它们也可以吸引客户，并且展示品牌特性。
From sports domes to historical districts, illuminating the perimeter of a business with LED border tubing or with fluorescent alternatives provides higher visibility and draws the customer's attention. LED solutions are often easy to install and are great ways to increase your signage real estate.
无论是体育场馆还是历史街区，使用LED照明管或一些替代品，都可以提升知名度，以及吸引顾客。LED照明管是易于安装的，并且是一种增加标识关注度的好方法。
