DURING THE THREE April days of the ISA International Sign Expo 2024 in Orlando,FL,signmaking machinery big and small hummed and whirred,neon and LED lights burned bright,and electronic displays shone with vivid colors.The sign pros in our Brain Squad recount the products,both new and forthcoming,that made the best impression on them on the tradeshow floor.
在四月的三天里，佛罗里达州奥兰多举行的2024年ISA国际标识展上，大大小小的标识制作机器嗡嗡作响，霓虹灯和LED灯熠熠生辉，电子显示屏闪烁着鲜艳的色彩。我们的"头脑特工队"中的标识专业人员讲述了在展会现场给他们留下最深刻印象的新产品和即将推出的产品。
REACH FOR IT:Trucks with booms extended inside a convention hall is always an inspiring sight.
伸手可及：在会展大厅内伸展吊臂的卡车总是令人振奋的景象。
EQUIPMENT
设备
One thing you gotta love about the ISA International Sign Expo is the amount of equipment on display and being demo’d.From channel letter benders clacking away to boom trucks whooshing users in the air,the sights and sounds of sign equipment were aplenty.
ISA国际标识展最吸引人的一点就是大量的设备展示和演示。从"咔嗒咔嗒"作响的字母弯管机到在空中"嗖嗖"作响的吊臂车，标识设备的景象和声音比比皆是。
· liked several of the new CNC machines,especially the one from Italy.Also,the 87-ft.Elliott crane that doesn’t require CDL or Crane Operators License.And the compact boom on trucks by Altec.—EARL CHARLES,BRANDED SIGN SOLUTIONS,HELENA,MT
·The 800i 3-Tier system from BSE is an extraction system for one of my lasers.I can use it with my Trotec Speedy 400.I bought an 800i on the spot when I saw it.—GEOFF ORLICK,QUALITY DESIGNS LTD,CAMPBELL RIVER,BC,CANADA
·We love our new ChannelBender EX channel letter bender from SDS Automation.—JAMES COTA,JC SIGNS&GRAPHICS,CLEAR LAKE,MN
·喜欢几台新型数控机床，尤其是来自意大利的机床。此外，87英尺的Elliott起重机不需要CDL或起重机操作员执照。还有Altec的紧凑型卡车吊臂。-艾尔-查尔斯，品牌标识解决方案，密歇根州赫勒拿市
·lBSE的800i 3层系统是我一台激光机的提取系统。我可以将它与我的Trotec Speedy 400一起使用。当我看到800i时，当场就买了下来。-加拿大BC省坎贝尔河市优质设计有限公司Geoff Orlick
·我们非常喜欢SDS Automation新推出的ChannelBender EX槽型字母弯管机。-明尼苏达州清湖JC标志和图形公司的詹姆斯-科塔
PRINT PROOF:Printer manufacturers such as Canon display sample prints of all kinds.
打印证明：佳能等打印机制造商展示各种打印样本。
PRINTERS
打印机
Among the most common items on show at any ISA Expo are printers.From latex to UV,sublimation to 3D,all are represented.
在任何一届ISA展览会上，最常见的展品就是打印机。从乳胶打印机到UV打印机，从升华打印机到3D打印机，应有尽有。
I am very interested in the printers that can produce ADA braille.We are expanding into the multifamily industry.As we win more business it has become clear that becoming more efficient producing or printing ADA braille signs will be beneficial.We are excited to see the progress of printing technology in this realm.—JONATHAN WILHELM,MARKETSHARE INC.,SAN JOSE,CA
We liked seeing the Canon booth and their capabilities.Unless we missed it,we would have liked to participate in growing our sales.The show was clearly a way to do more work faster,but I just need to find more work first before we can justify the capabilities presented at the show.—JIM BREWER,TENNESSEE SIGN CO.,MURFREESBORO,TN
It has been a while since I heard people talking about 3D printing for sign businesses.At last year’s ISA show we saw some manufacturers with the printers,and this year they also tried to show but unfortunately it is still too slow,But I’d like to see more of it.—MARCO MILLIOTTI,IMAGE360 SOUTH ORLANDO,ORLANDO,FL
The Roland DG Dimense process was amazing.Seen it before,but it always impresses!—DEREK ATCHLEY,ATCHLEY GRAPHICS,COLUMBUS,OH
·喜欢几台新型数控机床，尤其是来自意大利的机床。此外，87英尺的Elliott起重机不需要CDL或起重机操作员执照。还有Altec的紧凑型卡车吊臂。-艾尔-查尔斯，品牌标识解决方案，密歇根州赫勒拿市
·BSE的800i 3层系统是我一台激光机的提取系统。我可以将它与我的Trotec Speedy 400一起使用。当我看到800i时，当场就买了下来。-加拿大BC省坎贝尔河市优质设计有限公司Geoff Orlick
·我们非常喜欢SDS Automation新推出的ChannelBender EX槽型字母弯管机。-明尼苏达州清湖JC标志和图形公司的詹姆斯-科塔
NOT VAN GOGH:Though the textures suggest an Impressionist painting,this is actually a DG Dimense print.
不是凡高：虽然从质感上看，这是一幅印象派油画，但实际上这是一幅DG Dimense印刷品。
Who better to appreciate the value of stock signs than sign pros themselves?A couple of Brain Squad members found some to their liking.
谁能比招牌专业人士自己更懂得欣赏库存招牌的价值呢？头脑特工队的几位成员发现了一些他们喜欢的作品。
My wife Carly went to the Orlando show and she brought back a Mini Signicade Deluxe Countertop Sign Stand.I can see these being super easy for customers to use for lots of purposes,being the 8.5 x 11-in.size—they can print their own signage down the road and get plenty of value out of these.We have always had good experiences with the Plasticade Co.and their sales representatives at the show were very helpful.—DENNIS SCHAUB,FASTTRACK SIGNS,BELLEFONTAINE,OH
The sidewalk sign from Clear Digital and to put menus on was nice:a battery powered digital sign.I thought it was neat for restaurants to put their menu and specials on if the location had walk-up traffic or people waiting for tables to be seated.—CODY MCELROY,COMMERCIAL SIGNS,HOUMA,LA
l我的妻子卡莉参加了奥兰多展会，她带回了一个迷你Signicade豪华台式标牌架。我看到这些8.5 x 11英寸大小的标牌架非常适合客户使用，他们可以自己打印标牌，并从中获得很多价值。我们与Plasticade公司一直保持着良好的合作关系，他们在展会上的销售代表也非常乐于助人。-Dennis Schaub，Fasttrack signs，BELLEFONTAINE，OH
lClear Digital提供的人行道标牌很不错：电池供电的数字标牌，可以在上面印菜单。我认为，如果餐馆的人流量很大，或者有人在等着上桌，就可以把菜单和特价菜放在上面。-科迪-马塞尔罗伊,商业标志,侯马,洛杉矶
PICTURE PERFECT:The good people in the Everylite booth told us we would never get a good photo of this lights-on-fans effect.You be the judge.
完美照片：Everylite展台的工作人员告诉我们，我们永远也拍不出这种灯扇效果的好照片。你来评判吧。
LIGHTBOXES AND LEDS
灯箱和LED
You can’t turn around at an ISA Expo without being dazzled by all the lights on display—flashing,showing video content and even a visual trick or two.
在ISA展览会上，所有的灯光都会让你眼花缭乱--闪烁的、播放视频内容的，甚至还有一两个视觉小把戏。
Portable and rechargeable flex face light boxes from Mobile Lightbox and SEGO.Not only do they come in several sizes and dimensions,but they are also affordable.We hope to better understand their capabilities and limitations so we might be able to creatively hack them to offer our clients creative and unique signage that doesn’t require staying connected to a power source.—RUSSELL TOYNES,STUDIO DZO,AUSTIN,TX
Some amazing items that were at the show were the LEDs with Everylite.They had selective options and profile options that can work for many types of signs and are very user-friendly.Also had a very impressive display.—ALICIA BROTHERS,IDENTITI SIGN,UXBRIDGE,MA
l来自Mobile Lightbox和SEGO的便携式可充电柔性灯箱。它们不仅有多种尺寸和规格，而且价格低廉。我们希望能更好地了解它们的功能和局限性，这样我们就能创造性地改造它们，为客户提供无需连接电源的创意独特的标识。-Russell TOYNES，德克萨斯州奥斯汀市DZO工作室
l，展会上一些令人惊叹的产品是使用Everylite的LED。他们有选择性的选项和轮廓选项，可用于多种类型的标志，而且非常方便用户使用。他们的展示也令人印象深刻。-马萨诸塞州克斯布里奇市identiti sign公司的艾丽西亚-兄弟
A NEW CHANNEL:This channel letter(left)was constructed by an SDS Automation bender.
新通道：这一通道字母（左）由SDS Automation弯管机制作而成。
MISCELLANEOUS
各式各样
With more than 570 exhibitors at the 2024 International Sign Expo,essentially anything one can imagine that involves signs could be found.Key contacts are also there to be made,as a few Brain Squad members report.
在2024年国际标识展上，有570多家参展商，人们可以想象到任何与标识有关的东西。正如一些头脑特工队成员所报告的那样，在展会上还可以结交到重要的人脉。
I really enjoyed the Awning Innovations display,getting to see all their different styles of channel letters.It is often hard to show clients how cool some of those options will look in real life.So to be able to take photos of all the different options to show my clients has proven very helpful!—ALEXANDRA LUND,BISMARCK SIGN CO.,BISMARCK,ND
I was very intrigued to discuss the Signage Details database/resource and had a great conversation with the creator John Nauta.I think it has a lot of potential for large-volume/national sign program drawing production and can see several applications for the resource.As always,I am on the look for additive manufacturing applications for the industry and pleased to see a couple more examples on the floor this year.—KEITH DAVIS,KRD DESIGN,CHESTER SPRINGS,PA
The magnetic standoffs that MBS now carries,complete with an acrylic panel.Can be moveable(assuming magnetic capabilities)and interchangeable.—SHAUN ENSIGN,LEGACY SIGN GROUP,WESTVILLE,IN
l我非常喜欢Awning Innovations的展示，可以看到他们所有不同风格的槽形字。通常很难向客户展示其中一些选择在现实生活中会有多酷。因此，能够拍摄所有不同选项的照片，向我的客户展示，证明是非常有帮助的！-亚历山德拉-伦德，俾斯麦标识公司，俾斯麦，明尼苏达州
l我很想了解一下标识详细信息数据库/资源，并与创建者约翰-诺塔（John Nauta）进行了很好的交流。我认为它在大型/全国性标识程序图纸制作方面有很大的潜力，并能看到该资源的多种应用。与往常一样，我一直在寻找增材制造在行业中的应用，很高兴今年能在现场看到更多的例子。-KEITH DAVIS，KRD DESIGN，CHASTER SPRINGS，PA
lMBS现在提供的磁性支座，配有亚克力面板。可移动（假定有磁性），可互换。-Shaun Ensign，Legacy Sign Group，Westville，IN
SEE IT ALL:The sights,sounds and experiences of an ISA Expo lead to making better and more profitable signs!
一览无余：国际标识展的视觉、听觉和体验将帮助您制作出更好、更赚钱的标识！
The 2025 International Sign Expo will be held April 23-25 in Las Vegas.We hope you’ll be on the lookout for hot products then and there,and you’ll let us know what catches your fancy.
2025年国际标识展将于4月23日至25日在拉斯维加斯举行。我们希望您届时能关注热点产品，并让我们知道您看中了什么。
