温弗利特市政厅门口的单色数字标牌，宣传当地的景点和活动，促进旅游经济的发展。
Digital signs have been used by communities for decades to communicate safety messages, publicize events, promote local businesses, and convey public service announcements.
自有数字标牌开始，社区就一直在使用这种现代化的标识产品来进行宣发工作：传达安全信息、宣传重要事件、促进本地业务以及传播公共服务的相关公告。已经持续了十数年之久。
Municipalities of all sizes were early adopters of first-generation, monochrome message centers because they provided an attractive, efficient, and economical way to keep residents informed.
各级、各规模的市政当局都是第一代单色消息中心的早期实用者，因为它们确实提供了一种既吸引人且经济有效的方式，来使居民们了解周边的情况和须知的改变。
Wainfleet, Ontario, about 25 miles northeast of Niagara Falls, is a great example. A rural community of just 6,400 residents, Wainfleet was able to capitalize on tourist activity in the area by promoting events and attractions on its 19mm monochrome display located in front of city hall.
加拿大安大略省的温弗利特就是一个很好的例子。它位于尼亚加拉瀑布东北约40公里（25英里）处，是一个只有6400名居民的乡村社区。温弗利特利用市政厅前的19毫米单色显示屏，宣传当地的景点和活动，以此促进整个地区的旅游经济。
As digital signage manufacturers innovated to offer high-resolution color displays and video boards, municipalities again were among the first to understand how to leverage these signs to keep their communities vibrant.
近年来，随着数字标牌制造商的不断创新，能够提供高分辨率的彩色显示屏和视频面板也不断更新，作为第一代单色标牌的受益者，各规模的市政当局应该再次率先了解如何利用更为先进的标牌产品来保持社区的活力。
Gateways with style
“门户之见”
As cities and towns battle for shopping and entertainment dollars, officials have upped their gateway game. Gateways create a sense of place for cities where first impressions are essential. Increasingly, cities are incorporating digital displays in gateway planning to introduce the community and all it has to offer.
随着经济的发展，不同城镇或不同区域，正在争夺有限人口下的购物和娱乐收入，官员也正在想尽办法体现本地的差异化，加大游戏力度，拉拢消费者。而能提高人们对城市的第一印象以及营造至关重要的“区域感”的最好的方式，莫过于对进入城市的必经之路——也就是城市门户进行打造。事实上，越来越多的城市正在将数字标牌纳入城市门户的规划中，以介绍该区域及其所能提供的一切。
这块门户标识的成功令人瞩目，象征着巨浪的数字标牌用于推动旅游和活动在整个岛上的进行。
This is done with stunning success at The Wildwoods Grand Gateway in New Jersey. This vacation area welcomes visitors to the New Jersey corridor and capitalizes on its mid-century modern architecture with a “Doo Wop” nostalgia-themed placemaking sign in the shape of a surfboard. A second sign in the form of a massive wave features a digital display used to promote events throughout the island.
美国新泽西州怀尔德伍德就在门户的打造上取得了令人瞩目的成功。这是一片度假区域，被人们称为“新泽西走廊”，其门户所使用的数字标牌主题是欢迎游客前来“新泽西走廊”游玩，整体建筑为上世纪中叶的风格，再加以怀旧的“重叠”形式架上标牌。这个象征着巨浪的数字标牌用于推动旅游和活动在整个岛上的进行。
The gateway signs and dozens of large cement beach ball bollards strategically scattered around the gateway make favorite backdrops for social media posts, delivering the buzz that every vacation spot craves.
门户标识和数十个策略性地散布在门户周围的大型水泥沙滩球柱成为游客们来到此地后，最爱的合影留念场地——以此为背景的社交媒体帖子一经发布，立刻能让手机传来持续不断的震动（人们的评论和关注），这正是每个度假胜地所渴望的效果。
Non-vacation areas also understand the benefits of creating memorable gateways. Miami Township in Milford, Ohio, created a recognizable identity that also served as a beacon to draw vehicles driving by on I-275. The pylon sign with a color LED display promotes upcoming events to the area and public service announcements and further develops the surrounding property.
即使是非旅游度假区，创建令人难忘的门户标识也是有好处的。俄亥俄州米尔福德市的迈阿密镇上就创建了一个具有识别性的标牌，还可用作引导I-275道路上行驶车辆的通行信标。带有彩色LED显示屏的塔架标识可更好促进该地区即将发生的事件、活动和公共服务公告，有助于进一步开发周边物业。
Quick safety measures
快速安全措施
Communities also tap digital signs to provide community safety messages, such as evacuation orders and health advisories.
社区还可以利用数字标牌提供社区安全信息，例如疏散命令和健康建议。
The city of North Myrtle Beach, South Carolina, traded pole-mounted banners for a new gateway installation that includes a large digital display. The sign features a brick base with the North Myrtle Beach logo and a 12’5” X 18’3” 10mm, full-color digital message center.
南卡罗莱纳州的北默特尔比奇市将立杆式横幅广告换成新的门户标识，当然也同样采用大型的数字标牌。这座标牌的砖块底座带有北默特尔比奇市的LOGO，在LOGO的上方则是一面3.8*5.5米的10毫米厚全彩色数字消息中心。
北默特尔比奇市将立杆式横幅广告换成新的门户标识，其中包括全彩数字标牌。
The city’s urban planner specified a digital sign because she wanted an easy way to promote all the events happening in the area and public safety messages, including weather advisories and evacuation instructions to residents and visitors when hurricanes are forecast.
这座数字标牌是城市规划者制定建造的，因为她希望以一种简便的方法将该地区所发生的事以及公共安全信息，包括天气预报和飓风到来时居民和游客的疏散指示等信息，不分巨细地宣传展示出来。
This summer, the city also used the sign to educate visitors about changing COVID-19 regulations in bars and restaurants.
2020年夏天，该市还使用该标牌来教育游客如何改变酒吧和餐馆的新冠防疫法规。
Supercharged tourism
增进旅游
In addition to outdoor welcome signage, cities are discovering the impact indoor digital signage can make in civic/community centers, visitors bureaus, and transportation hubs. These high-resolution signs are perfect for up-close viewing in areas with a lot of pedestrian traffic.
除了室外的迎宾标牌，市政当局还发现室内数字标牌可以对市民/社区中心，游客接待处和交通枢纽产生正面影响。这些高分辨率标识非常适合在人流量大的区域进行近距离观看。
旅游局使用数字标牌每年为2万名外来访客提供视觉体验，从而刺激他们在当地旅游。
The Springfield Convention and Visitors Bureau (SCVB) in Springfield, Illinois, uses digital signage (pictured right) to provide nearly 20,000 bureau visitors annually a visual experience of the area that motivates them to visit important attractions.
伊利诺伊州斯普林菲尔德会议旅游局（SCVB）使用数字标牌每年为近2万名前来该局的访客提供该地区具有代表性的视觉体验，从而刺激他们去参观真实的特色景点。
The SCVB features a wall of color photographs highlighting tourist attractions, along with comfortable seating, brochures, and travel experts to provide guidance. The center of one wall features a large full-color digital message center that displays tourism videos and advertises events, historical sites, architecture, arts, area winery/brewery trails, entertainment, and Route 66 destinations.
SCVB设有一面彩色照片墙，突出该地区的旅游景点，并在对面放置舒适的座椅、小册子以及安排旅行专家坐堂提供指导。整面墙中心是一个大型的全彩数字标牌信息中心，可显示旅游视频、活动宣传、历史遗迹、建筑、艺术、酿酒厂和啤酒厂小道，还有各类娱乐场所以及66号公路的目的地。
The tourism director divides the digital display into content zones for photos, videos, and other content to maximize his messages.
当地旅游主管将数字标牌的显示区域分为照片、视频和其他内容的内容区域，以最大程度地显示传达有效信息。
Digital signs also make an impact in transportation centers, such as airports, where they can be programmed to display welcome messages for convention attendees and other VIPs.
数字标牌还对机场等运输中心产生正面影响，比如可以对数字标牌进行编程，以显示针对会议参加者和其他VIP的欢迎信息。
The Louisville Muhammad Ali International Airport installed a welcome wall to promote tourist attractions in an area known for horse racing and bourbon tasting and to showcase accolades the city has received.
路易斯维尔·穆罕默德·阿里国际机场设置的迎宾墙，就专门宣传该地区以赛马和波旁威士忌品尝而闻名的旅游景点，并展示该市所获得过的荣誉。
路易斯维尔·穆罕默德·阿里国际机场设置的迎宾墙可以宣传该地区的旅游景点，并展示获得的荣誉。
The welcome wall is viewed by more than 4.2 million passengers who travel in and out of the airport annually and anyone visiting the airport to pick up or drop off passengers. It has become an attractive selling point for convention planners.
每年420万进出机场人次，以及任何来机场接机或转乘的旅客，都可以看到这面迎宾墙，对于会议策划者来说，它已经成为一个具有吸引力的城市卖点。
Small-town vibes
小镇大事
Digital signs are not just for vacation spots and large cities. Many smaller towns find that LED signs fit in just fine with their small-town vibe and provide an easy way to keep residents updated.
数字标牌不仅仅可以用于度假胜地和大城市，许多较小的城镇发现LED标牌与他们的小镇氛围也十分吻合，并由此提供了一套使当地居民保持了解最新信息的简便方法。
消防局安装的的数字标牌，在招募志愿者和提供重要安全信息方面都起到很大作用。
The Etowah Horse Shoe Volunteer Fire Department in Etowah, North Carolina, installed a digital sign to help recruit volunteers and provide important safety information to this rural community (pictured left).
北卡罗来纳州埃托瓦，当地的马蹄志愿者消防局安装了一个数字标牌，用以帮助招募志愿者并向当地的农村社区提供重要的安全信息。
The department, located in the picturesque Smoky Mountains, protects the community with a staff of about 11 paid employees and 60 volunteers, who provide firefighting and emergency rescue. They used a grant from the Federal Emergency Management Association (FEMA) to install a 16mm color digital sign outside the main firehouse, which has allowed the department to expand volunteer recruitment beyond word of mouth.
消防局位于风景如画，烟雾弥漫的幽深山脉中，拥有11名带薪员工和60名志愿者，为消防人员提供保护和紧急救援，保护森林中的社区。他们使用了来自联邦紧急事务管理协会（FEMA）的赠款，在消防站的大门口安装了一块16毫米厚的彩色数字标牌。别小看这块标牌，它非常引人注目，使消防局的志愿者招募信息达到口口相传的效果。
The small town of Venture, Iowa, a rural community of just 717 residents located along Clear Lake, installed a digital display at the Ventura Community Center.
文图拉小镇位于爱荷华州，是一个只有717名居民的农村社区，临湖而居。小镇的社区中心也安装了数字标牌。
Ventura is nicknamed “Iowa’s Sportsman’s Paradise” because of its popularity for hunting, fishing, and boating. The seasonal population quadruples when outdoor enthusiasts flock to the area.
文图拉被称作“爱荷华州运动员天堂”，这是因为其环境在狩猎、钓鱼和划船的爱好者中间受欢迎程度很高。当户外运动爱好者涌向该地区时，季节性人口增加可达三倍之多。
文图拉社区中心的数字标牌被作为信息源使用，为居民和游客们提供必要的活动信息。
The digital sign is a community information source, providing residents and visitors information on fishing and boating, elections, weddings, fish fries, and other events.
因此，该地区的数字标牌是作为当地的社区信息源来使用的，为居民和游客们提供钓鱼、划船、选举、婚礼、投放鱼苗和其他活动的信息。
Flexibility and ease of use
灵活易用
Digital signs are ideal for municipalities catering to various constituents who often have different information to communicate. Since digital signs can be updated within minutes from any location using cloud software, they have replaced more traditional and time-consuming channels, including posters, banners, and newsletters. At the same time, digital signs deliver a visually appealing and dynamic way to communicate.
由上面的众多案例可以看出，数字标牌的确是市政当局的理想之选，可满足经常有不同信息需要交流给各种居民的需求。由于可以使用云软件在数分钟内从任何地方更新数字标牌上的信息，因此它们已经去带了更传统、更耗时的方式，包括海报、横幅和新闻广播。同事，数字标牌提供了一种更强的视觉吸引力和更强的动态的交流方式。
