Media 1 links up with the Central Florida Expressway Authority and the University of Central Florida to wrap toll booths.

Media1与佛罗里达中央高速公路管理局和中佛罗里达大学展开合作，为当地收费站定制并安装了非常精致且醒目的贴纸。 

I’m sure most, if not all of us, have driven on a toll road at some point, or even drive on one every single day. Our new facility is directly off a major toll road here in Central Florida, which many Media 1 employees and clients travel daily to get to our new shop. 

不少人都会经常行驶在高速公路上，如果是因为工作需要或是业务繁忙，每天上一次高速也有可能，于是Media1聪明地将新工厂店开设在佛罗里达州中部高速公路的一处收费站旁边，每天都有很多的员工与客户经过收费站去往店铺。

It just so happens that one of our clients is the Central Florida Expressway Authority (CFX). Since their 2014 inception, we have produced signage for their headquarters, wrapped their 15-person conference dais in 3M DI-NOC wood grain vinyl and installed many DOT overhead guide signs along their expansive spiderweb of roadways in Central Florida.

碰巧的是，Media1的客户之一正是佛罗里达中央高速公路管理局（CFX），该局于2014年成立伊始，就找到Media1为其总部制作标牌，这个项目别出心裁地将一面15人座的会议桌用3M DI-NOC木纹乙烯基材料包裹起来，并在佛罗里达州中部广阔的车道上方安装了许多高悬的圆点状导视标识。

CFX is responsible for the construction, maintenance and operation of about 940 miles of roadway, 335 bridges, 69 interchanges and 14 mainline toll plazas. This entire system is supported by tolls; no taxes of any kind fund CFX operations. On average, more than a million toll transactions are recorded every day, and 80% of those are collected electronically.

CFX一共负责长约1513千米（940英里）的车道、335座桥梁、69座立交桥和14个高速出入口收费站的建设、维护和运营。CFX没有其他任何形式的税款可用于运营，收费站的过路费作为唯一的营收支撑整个系统的运行——但作为主干道，每天平均有超过一百万笔的收费交易记录，其中80%通过ETC方式收取。

But what about the remaining 20%? Well, those tolls are still being hand-collected by employees sitting in those big stainless-steel toll booths lined across the expressway every so-many miles. But here’s the thing about those stainless booths: They’re old. The purple and orange stripes stretched across them look even older, obviously faded, cracked, peeling and are mostly an eyesore now. In a trailblazing move, CFX decided to renovate the existing booths, and contacted Media 1 to help accomplish the task. 

但需要考虑的是剩余的20%——这些过路费仍然是由坐在高速公路上每隔一段距离就挡在路中央的大型不锈钢收费站里的员工手工进行收取。这些不锈钢“摊位”的情况是这样的：很旧——遍布它们的紫色和橙色条纹都有明显的褪色、破裂和脱皮，让它们看起来更旧了——并且令人讨厌。CFX不得不采取开拓性的行动，下定决心来翻新现有的收费窗口，并且与Media1展开合作，让后者帮助完成任务。

BOOTH DUTY

展位“税收”

Media 1’s install crew battled Florida storms and heat plus other elements to install these toll booth wraps from 7-10 p.m. three to four times a week.

Media1的安装人员需要与佛罗里达州的风暴和高温以及其他阻力作斗争，每周三到四天，晚上7点至10点，安装这些收费站贴纸。

I never thought about it, but these booths get straight filthy. You all know how hard it is to get your kids’ pawprints off your “stainless” refrigerator? Imagine the road grime, grease and rain sludge those million cars spatter onto those booths every day! Stainless is difficult, if not impossible, to get a streak-free, clean finish on, even with regularly scheduled pressure washing. But you know what’s easier to clean than stainless steel? 3M wrap vinyl.

在真正实施翻新工作前，没人料想到这些收费站不仅旧，而且非常肮脏。众所周知，从所谓的“不锈钢”冰箱上除去污垢是件非常困难的事情，那么每天数百万辆汽车带来溅落在这些收费窗口上的污垢、油脂和雨水泥泞，即使定期进行高压水枪的清洗，也很难保持清洁的表面效果。也就是说，即使这次翻新真正取得了成效，在不久的将来还会恢复原状。但CFX和Media1很快想到了比不锈钢更容易清洁的材料——3M乙烯基贴纸。

Enter the idea of wrapping the toll booths. Has anyone done this before? I know we have never seen it done, but if executed properly, wraps would eliminate the high-pressure power-washing CFX has been doing, and replace it with car-wash brushing using soap, then finishing with a nice, light, water rinse (just like washing your Corvette). And if ease of cleaning is one of the goals, why can’t another be a bit of advertising? That’s exactly what CFX thought, too.

为收费站进行贴纸包装的想法，至少在CFX和Media1看来从未有人做过，但是如果真的执行得当，则CFX一直使用的高压水枪电动清洗将被彻底替换，以后只需采用肥皂、洗车刷以及轻柔的水流冲洗就可以完成——就像洗车一样。而且，如果将易于清洁作为主要目标，那么贴纸所附带的广告效益更是意外之喜。当然，这也在CFX的预想之中。

For the 2017 football season, CFX launched its first branded E-PASS partnership with the University of Central Florida (UCF). The KnightPass essentially works the same way as a conventional E-PASS program (a prepaid and reloadable toll account) that allows full-speed toll booth fly-bys. Your account offers exclusive toll discounts and is accepted throughout Florida, Georgia and North Carolina. Plus, you get to display your Black and Gold UCF team spirit right on your windshield!

CFX与中佛罗里达大学（UCF）的合作伙伴干系始于2017的足球赛季，双方共同建立了一个E-PASS品牌——KnightPass，虽然本质上与E-PASS（ETC）并没有太大区别，但是却可以在佛罗里达州、乔治亚州、北卡罗来纳州均可通用，并且可以在挡风玻璃上展现足球队的风采。

Of course, what better avenue to advertise this program than wrapping the actual booths their target market is pulling up and stopping at every day? Utilizing artwork CFX designed in partnership with UCF, Media 1 was hired to kick the project off with 14 toll booths. We wrapped six at state Route 417 and University Blvd., and eight at state Route 408 and Dean Rd., both plazas being close to the school. 

当然，比起挡风玻璃上的贴纸广告市场来说，更好宣传地点莫过于每天都会有人停下来的实际“展位”。Media1使用UCF与CFX合作设计的艺术品，在14个收费站进行贴纸包装工作。其中6个在417号州际公路大学大道出口，8个在408号州际公路迪恩路出口。这两个地点都临近学校。

We printed on a special 3M film made for stainless-steel applications: IJ180-10SLS. This permanent-adhesive, air-release film with a special layer shields environmental elements from getting to the stainless steel that would cause oxidation under the film. Each booth consumed 220 sq. ft. of vinyl, including 3M Scotchcal Perforated Window Film IJ67. CFX pressure-washed each booth before we arrived, and our “Wrap This” team of four installers applied a wrap to one booth each night from 7-10 p.m. Battling severe summer storms, sweltering Florida heat and drivers who didn’t always pay attention to the orange lane-closure cones (!), they tirelessly wrapped three to four booths a week for a full month, while continually keeping up with our regular workflow of 70 vehicles per month. These guys are beasts! The wraps made such a beautiful impact, we’re in talks to initiate a program to wrap them all – 270 booths to be exact. Any wrap folks out there want to join our crew?

Media1采用专门应用于不锈钢的特殊3M IJ180-10SLS贴膜进行印刷，这种贴膜具有一层特殊的可以屏蔽环境影响的薄膜，所以不会在不锈钢的表面产生氧化，因此能达到永久性粘合的目的。每个收费窗口要使用约22平方米（220平方英尺）的乙烯基，包括3M Scotchcal穿孔窗户贴膜IJ67。CFX在Media1到达之前对每个窗口都进行了高压清洗，Media1代号为“Wrap This”的团队，由4名安装员工组成，每天晚上7点至10点，将一个窗口的贴纸工作处理完毕。在需要不断应对佛罗里达州夏季闷热的天气和强烈的暴风雨，以及不小心驶入封闭路段的驾驶员（非常危险）的艰苦条件下，他们在每周内不知疲倦地完成三到四个窗口的贴纸工作，整整持续了一个月，并且完成了每个月70辆车贴膜的常规工作，可以说意志力非常顽强！

经过乙烯基贴纸包裹的收费站窗口非常美观，员工们辛苦的也为Media1带来了更大的生意——CFX正在与其洽谈所有收费站窗口的贴纸包装——准确地说是270个窗口。看来他们的团队得再多招些员工了。