As the Fillmore Auditorium, one of Denver’s most iconic music venues, neared its 20th anniversary, the Fillmore team wanted to spruce up its current look. The main outdoor sign particularly needed an update to give the venue a more modern feel.
作为丹佛最具标志性的音乐场馆之一菲尔莫尔礼堂，即将迎来20周年纪念日，菲尔莫尔团队想让它焕然一新。特别是主户外标识需要更新，使场馆更具现代化。

Winning the Bid
中标

To keep the nostalgic look while improving energy efficiency, Freeman Signs used a flexible LED product rather than neon. (Photo courtesy Freeman Signs)
为了保持怀旧的外观，同时提高能源效率，弗里曼标识使用灵活的LED产品，而不是霓虹灯。(照片由弗里曼标识团队提供)
Conveniently, Freeman Signs, an outdoor sign shop in Denver, also noticed the Fillmore’s sign looked worn and contacted the Fillmore before even realizing the venue was interested in a new look, says J Dexter, director of digital services of Freeman Signs. While the Fillmore team opened bidding to other sign shops as well, proactively contacting the venue went a long way in helping Freeman Signs ultimately secure the contract.
J Dexter说，丹佛的户外标识店——弗里曼标识也注意到了菲尔莫尔礼堂的标识很旧，甚至在意识到场地对新外观很迫切之前就适宜地联系了菲尔莫尔礼堂。虽然菲尔莫团队也向其他标识店开放了竞标，但积极主动地与场地联系，对最终签订合同起到了很大的作用。
“It got us into the conversation,” Dexter says. “Had we not been proactive, they may never have asked us to bid, but by reaching out, we let them know who we are, and it definitely helped us get the job.”
“在这种情况下让我们进入了会谈，”德克斯特说，“如果我们不积极主动，他们可能永远不会让我们出价，但通过主动联系，我们让他们知道我们是谁，这无疑帮助我们获得了这份工作。”
Along with Freeman Signs taking a proactive approach, Dexter says that the local connection helped his team win the job.
德克斯特还表示，弗里曼标识团队赢得这份工作，除了团队的积极主动外，还与与当地的密切联系密不可分。
“The people over at the Fillmore are big on supporting the local economy,” Dexter says. “They loved the idea of having technicians and people who know their signs and the project and are close enough to provide service and support. That was a huge driving force behind the Fillmore team going with us over someone else.”
德克斯特说:“菲尔莫尔礼堂的人们非常支持当地的经济。“他们喜欢技术人员，让了解他们标识和项目的人来提供服务和支持。这是菲尔莫团队与我们并肩作战的巨大动力。”

Creating a New Look
打造新形象

Rather than using a prefabricated product, Freeman Signs imported the parts and built the signage system in-house. (Photo courtesy Freeman Signs)
弗里曼标识团队并没有使用预制的产品，而是进口了这些部件，并自行建造了标识系统。(照片由弗里曼标识团队提供)
While the venue was ready for a new sign with a modern twist, the Fillmore team didn’t want to stray too far from its original look. As such a popular music venue in Denver, the Fillmore’s façade is a recognizable icon to the community, and creating a new look that doesn’t embrace those traditional elements wouldn’t feel right for the beloved space.
虽然场地已具备了一个现代化风格的新标识，但菲尔莫团队不想太偏离原始的样子。作为丹佛的一个流行音乐场馆，菲尔莫尔礼堂的外观是社区的一个可识别图标，打造一个不包含传统元素的新外观，人们会对心爱的场所感觉不适。
“We wanted to give the Fillmore a facelift while still being able to maintain the classic feel of the 20-year-old venue,” Dexter says. “Having that classic look was super important. The Fillmore team wanted to maintain the feel of the original venue while still being able to bring the sign more up to date on technology.”
德克斯特说:“我们想让菲尔莫尔礼堂焕然一新，同时又能保持住这座20年前场馆经典的感觉。”因为拥有经典的外表是非常重要的。菲尔莫团队希望在保持原场馆的感觉下，同时仍能使标识在技术上更加先进。”
To create the design, the Freeman Signs designer worked closely with the Fillmore team to decide on the right look, Dexter says. The Freeman Signs and Fillmore teams initially discussed their vision as a starting point, and then the two went back and forth sharing drawings and feedback until they settled on their perfect design.
德克斯特说，为了创造这个设计，弗里曼标识设计者与菲尔莫尔团队密切合作，以确定合适的外观。弗里曼标识和菲尔莫尔团队最初讨论的是把他们的愿景作为出发点，然后他们来回交流图纸和反馈，直到他们确定了完美的设计。

In addition to the main signs, Freeman Signs also installed an EMC over the box office. (Photo courtesy Freeman Signs)
除了主要的标识，弗里曼标识团队还在售票处安装了一个EMC。(照片由弗里曼标识团队提供)
The Freeman Signs team ultimately created a signage system with RGB-lit Pan channel letters and a static-lit cabinet on top of two 20-foot-by-4-foot EMCs as well as a third EMC over the box office. Rather than using a prefabricated product, the Freeman Signs team imported the parts and manufactured the signage system in-house. In keeping with the classic feel, Freeman Signs also replaced the neon with a flexible LED product for a more energy-efficient and up-to-date configuration, Dexter says.
弗里曼尔标识团队最终创建了一个标识系统，它使用RGB照明的Pan通道字母，在两个20英尺乘4英尺的EMC上放置一个静态照明的柜子，并在售票处安装了第三个EMC。弗里曼标识团队并没有使用预制的产品，而是进口了部件，自行制造了标识系统。德克斯特说，为了保持经典的感觉，弗里曼标识团队还用一个灵活的LED产品取代了霓虹灯，以实现更节能和更先进的配置。
“The previous sign was one of those old reader boards where you’d take the letters, put them on a suction cup and hang them in the tracks,” Dexter says. “Being able to instantly share and change digital messages and add photos was a really big step forward for them and added to the ambiance of the venue.”
德克斯特说:“以前的标识是那种老式的读卡器，你把字母放在吸盘上，然后挂在轨道上。能够立即分享和改变数字信息，并添加照片，对他们来说这是向前迈出的一大步，为场馆增添了气氛。”

Exceeding Expectations
超乎预期

While the Fillmore’s 20th anniversary is in 2019, Freeman Signs started the project early and set a deadline-dependent schedule to ensure delays didn’t get in the way. Dexter and his team made sure they planned all elements upfront before executing the production, and that kind of organization paid off. Freeman Signs installed the new sign in October 2018.
虽然菲尔莫的20周年纪念是在2019年，但是弗里曼标识公司提前启动了这个项目，并设定了一个与期限相关的时间表，以确保不会出现延误。德克斯特和他的团队在执行制作前确定了所有元素的前期计划，确保组织获得收益。最终，弗里曼标识公司在2018年10月安装了新标识。
That organization was especially important to the Fillmore team, Dexter says. For such a busy venue, the Fillmore team didn’t want the installation interfering with day-to-day operations. With a detailed installation plan in place, Dexter broke down each segment into manageable time blocks to make sure his team had the resources and talent to bring each of element to fruition on time without getting in the way of daily business.
德克斯特说，那个组织对菲尔莫尔团队尤其重要。对于这样一个繁忙的场地，菲尔莫尔团队不希望安装干扰了日常运作。有了详细的安装计划，德克斯特将每个部分分解成可管理的时间块，以确保他的团队有资源和才能按时完成每个元素，而不会妨碍日常业务。

With an EMC, the Fillmore can more efficiently change its messaging. The Fillmore’s previous sign used old-school suction letters. (Photo courtesy Freeman Signs)
通过EMC, 菲尔莫尔礼堂可以更有效地改变消息传递。菲尔莫尔礼堂以前使用的标识是旧式发光标识。(照片由弗里曼标识团队提供)
Now that the sign is up, the Fillmore team has been nothing but pleased, Dexter says. The EMC allows the Fillmore to connect with its audience more effectively while retaining the classic neon look.
德克斯特说，现在签约已经完成，菲尔莫尔团队对此非常满意。EMC让菲尔莫尔礼堂在保持经典霓虹灯外观的同时，能更有效地与观众沟通。
“In the end, they absolutely loved it,” Dexter says. “They thought it was everything they wanted and probably a little bit more. The sign has been featured in the Denver Post, and you can tell they’re very proud of it with the way they’ve shared the new sign on their Facebook and Instagram. We’re so happy that we helped such a prominent local venue achieve the new look they wanted.”
德克斯特说：“最后，他们非常喜欢这个设计，他们认为这是他们想要的一切，或许还不止这些。这个标识已经在《丹佛邮报》上发表，你可以看出他们在Facebook和Instagram上分享这个新标识感到非常的自豪。我们也很高兴我们能够帮助这么一个著名的当地场馆实现他们想要的新面貌。”