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2015发光标识行业报告

2015-09-02

The only negative aspect of this year’s Electric State of the Industry (SOI) Report was our response rate. We revived this study last year as an inhouse exercise, and we received 73 useable responses. We were confident that number would grow this year, and we added a small incentive to ensure success. It didn’t work.

今年发光标识行业报告唯一不足的一面是我们的调查研究反馈率。我们在去年恢复了发光标识行业调查研究，并且收到了73个有用的反馈。在之前，我们给自己定一个目标激励自己，相信今年这个企业反馈数字会有小部分增长，但是结果并不是我们这样想的。

We only received 63 useable responses, and no individual question solicited more than 40 answers, which means our continuation of this study is questionable, although we will definitely have its counterpart, the CAS/Commercial SOI, in next month’s issue. In each of the following tables, we will compare last year’s data (for 2013) with this year’s results (for 2014).

我们只收到了63个有用的反馈，还有征求了超过40个非个人回应，这意味着我们要审视这项研究的可否持续，虽然我们都可以进行对比，就像下个月出版的CAS商业行业报告。在下面每一个表格，我们都会将2013年和2014年的数据进行对比。

The respondents

调查对象

Although we did receive 98 responses, 35 came from people who answered “no” to the question: Are you primarily an electric-sign company? The survey ended there for those people.

虽然我们收到个98个回复，但是其中有35个回复都来自于对我们这个问题的回答：“请问您公司是做发光标识的公司吗？”这些客户都是用否定来结束我们的调查。

Table 1: Our first question asked about 2014 sales volume, and the average annual figure was $6,242,838, which was approximately 50% higher than last year’s $4,219,376 average. Last year’s biggest reported sales volume was $41 million, while one company this year reported $50 million. Seven of last year’s respondents (9.6%) reported annual sales of more than $10 million. This year, we again received responses from seven $10 million+ sign companies, but with half as many respondents, they doubled last year’s percentage of overall companies.

表格1：在调查中，我们第一个问题是关于2014年的销售额，那年平均每年销售额是$6242838，这比去年平均销售额$4219376高出了约50%。去年报告最大的销售额是$41000000，而今年有一家公司的销售额则是$50000000。去年有7家受访企业报告年销售额超过$10000000。今年，我们同样收到7家受访企业年销售额超过$10000000，但是多于一半的受访企业，他们比去年销售额增长一倍。

TABLE 1: Our Respondents

表格1：我们的受访者

2013 2014

Respondents 受访者 73 37

Average Sales 平均年收入 $4,219,376 $6,242,838

Total Sales 总收入 $308,014,468 $230,985,000

Table 2: The average number of employees, 34.3, nearly replicates last year’s average of 33.4, although the average number of part-time employees nearly doubled from 2.0 to 3.7. The biggest company reported 300+ employees, while last year’s biggest company reported 250. Four companies last year had more than 100 employees, and there were three such companies this year. Nearly half of the respondents (16 of 33) have fewer than 10 employees. Three companies also reported having 20 part-timers.

表格2：虽然受访企业平均员工人数是34.3人，接近去年平均33.4人水平，但兼职员工平均人数从2.0升到3.7，差不多翻了一倍。并且最大的企业报告有超过300员工，而去年最大企业的员工只有250。去年有4家企业有超过100位员工，并有3家今年也没有改变。接近有一半的受访企业（33家中的16家）少于10位员工。3家企业报告由20个兼职员工。

If we take the total sales volume of all respondents ($230,985,000) and divide it by the total number of employees (1176, which we calculated by taking the 1131 full-time employees and counting the 99 part-time employees as 45 full-time employees), we get an overall sales-per-employee figure of $194,416. This number isn’t exact, because the respondents in Tables 1 and 2 aren’t the exact same group, but it should be reasonably close. But this figure is approximately 30% higher than last year’s figure of $159,098, which resulted from dividing total respondent sales ($308,014,468) by the total number of employees (1936). The last time Smyth Marketing Resources conducted a formal Electric SOI for us for fiscal 2010, average sales per employee were $164,345, which was the highest ever in the 25+ years of conducting this survey. Perhaps the acceleration of automation has been a key factor.

如果我们把全部企业总的销售额去除以职员的总数（我们算1176位员工，这里包括1131位全职员工和我们把99位兼职员工看作45位全职员工），我们得到了平均每位员工的销售数据为$194416。这个数据不是完全正确，因为在表格1和表格2的受访企业不是相同的群体，但也应该是合理的。但这个数据比去年的数据$159098约高出30%,这是由总的企业销售额（$308014468）除以总的员工人数（1936人）得出来的。上次史密斯营销资源公司在2010年做了一份正式的电子行业财政报告平均每位员工的销售数据为$164345，这是25年多来调查到的最高数据，也许这就是自动化加速的一个重要因素。