Place yourself in an unfamiliar indoor setting. Now cover your eyes, spin around several times and then start walking. Chances are you’re not getting anywhere fast. This is how it can sometimes feel when you don’t have proper directions or assistance when navigating through large, populated areas.
把你放在一个陌生的建筑里，遮住你的眼睛，原地转几圈，然后，打开你的眼睛往前走。可能你一步都走不了，这就是在一个大型的人员密集的场所而得不到合适的协助下行走的感觉。
A multilevel hospital, for example, must have adequate communications in place to ensure that its
visitors find their desired location. This is a case when interior wayfinding systems are a necessity. Not just any sort of signage, but effective and helpful signage.
例如，在一个大型医院里必须得到有效的指示，病人或者家属才能很快找到目的地点，这个例子向我们诠释了内部导视系统存在的必要性，在这里，内部导视系统不是一般意义上的指示方向，它强调的是有效性和实用性。
Of course, sign makers want to make their offerings stand out. They want to be different, unique and attention-grabbing. However, with wayfinding signage it is important that the functionality of the signage comes first. “It’s one thing to be different and forward-thinking. It’s another to be sure you meet the customer’s need,” says Charles J. Kelly, Jr., president of Clarke Systems. “All the creativity in the world isn’t worth anything if the wayfinding program doesn’t get the job done right.”
当然，标识制作者也想让他们的作品更加引人注目，他们也想与众不同，独一无二，引人注目。但是，导视系统最重要的是它的功能。Clarke Systems公司的董事长Charles J. Kelly, Jr.说：“想要满足顾客的所有需求，与众不同和具有前瞻性很重要，如果导视系统不能发挥它的作用的话，一切创意都是没有意义的。”
Shops should consider the sign’s environment, potential challenges, technological add-ons, rules and regulations, and more. If these factors are addressed properly and included in the sign making decisions, then sign shops will demonstrate that they are professionals and consultants in theirfield. “Our sign shop customers are the true wayfinding experts,” says Claudine Hedlund-Long, owner, SIGNET America Sign System. “They are the ones sitting down with the end clients and engineering the wayfinding and architectural signage solutions, including ADA and all types of signage.”
标识公司应该考虑到标识应用的环境，面临的潜在挑战，对技术的要求，以及规章制度等等。在制作过程中考虑到这些因素，能体现出标识公司在此方面的专业性。Claudine Hedlund-Long说：“我们的客户是真正的导视专家，他们愿意和终端用户坐在一起设计导视和建筑标识解决方案，包括ADA（《美国残疾人法案》）兼容导视标识。”
Identifying Disigns设计定位
Establishing yourself as an expert also means staying in tune with the trends and changes in the market. For instance, a shop would not want to offer a customer an out-of -date ,inefficient solution. This is especially true with interior wayfinding signage where sign makers tend to have a little more flexibility with materials and positioning.
将自己定位于专家就意味着要与市场的趋势和动态同步。例如，标识公司不能为客户提供一个过时的，没效果的解决方案。这一点在室内导视标识中体现的更明显，室内导视标识对标识牌材料的灵活性和布置设计的要求更高。
“On the interior, we have much more latitude to use printing techniques and materials that would
