SIGN,PRINT AND WRAP COMPANIES UNCOVER DESIGN INSPIRATION AND INSTALLATION VERSATILITY IN VINYL.
通过对标识公司、印刷厂商与汽车贴膜公司进行访谈，为您揭示乙烯基贴纸的设计灵感与其广泛的通用性。
There’s probably no need to go into great detail on the adaptability of vinyl wall,floor and window graphics.After all,this sign medium is meant to be molded,folded,bent and wrapped around just about any surface.And,whether the general public notices that these graphics are actually signs is beside the point;or,rather,the point entirely.
这篇文章将不再赘述有关“贴纸适应性”的详细信息，毕竟在我们的生活中到处都有“墙贴”、“地板贴”和“窗贴”，对于这种材质的成型性、折叠性、弯曲性和包裹性、覆盖型，早已有了深刻的见识。而且，不论公众是否了解这些贴纸、图形实际上同属于“标识”，与本篇文章都毫无关系。
After all,whether the wraps were used to cover up an unsightly floor while keeping customers physically distanced,for entertaining and educating children or to serve as uplifting art in what would otherwise be just another boring office lobby,there’s no limit to what vinyl can do.
无论是用来包裹掩盖难看的地板，并提醒人们在疫情期间保持安全距离；或者用于娱乐和教育儿童；或是用于艺术来振奋人心；或是装点无聊的办公大厅···乙烯基贴纸几乎无所不能，也无所不精。
FALL IN THE (TACO) LINE
“卷”进卷饼的生产线
CoVID-19 has forced almost all businesses across the country to get more creative in the ways in which they find (and keep) business. Palmer Signs( Roseville. CA)was no exception. Since Palmer Signs already had a six-year-long relationship with restaurant chain Chando’s Tacos, they decided to reach out during the weeks spent on lockdown to see what they could do to help, per owner Tony Palmer.
新冠病毒的造成的影响，迫使几乎所有企业去激发创造力，以自己的方式跨越熟悉的地域与安全区，来寻找新业务并维护旧业务，位于加利福尼亚州罗斯维尔的【帕尔默标识】也是其中之一。
【帕尔默标识】与连锁餐厅【香度卷饼】合作已有6年之久，他们双方决定在疫情停工期，花上几周时间看能否为餐厅作出有帮助的改变。
“[Chando Madrigal, the restaurant owner] needed a small sticker to cover a concrete repair on the floor,” Palmer said. "That [sticker] morphed into directional floor graphics, a wall wrap and window graphics. all because I took the time to go out and meet with the client.”
餐厅老板香度·马德里加尔想要用小贴纸覆盖掉地板上混凝土维修的痕迹，但是帕尔默说：“最后，贴纸的范围变成：地板上全面覆盖的导视贴图，墙纸包裹，窗户贴图···这些机会都来自于我花了大量时间与客户见面，说服其接受我们的服务。”
Having completed previous projects with Chandos including wrapping all of his five stores walls, his six food trucks, three of his delivery vehicles and his personal cars-meant that Palmer was already familiar with Chandos branding,and only needed to work with their designer to adapt the graphics to fit the current spaces.
除了上述的业务以外，帕尔默还争取到【香度卷饼】五个分店所有墙壁的贴纸，以及六辆食材运输卡车、三辆送货车···甚至香度的私家车的贴膜工作，由于帕尔默已经足够熟悉【香度卷饼】的品牌形象，因此只需要与设计师合作略微调整某些图形的大小格式以适合于不同的安装项目，就可以进行安装交付了。
And, because turnaround time allowed only two days for the art and two days for the installation, Palmer Signs knew they had to hustle. Using Photoshop. Illustrator and CADlink Technology's SignLab to create the graphics,they were able to convert the initial ask of a simple patch for the marred concrete into a vinyl queue line on the floor and complementary wall and window graphics within the surrounding restaurant spaces.
但是香度对于项目的周转时间有所限制，只允许两天的时间进行艺术创作，两天的时间进行安装工作，【帕尔默标识】的团队知道忙碌是在所难免的，于是他们先使用Photoshop、Illustrator以及CADlink Technology’s Signlab等软件开始创建图形，他们将一个简单的初始补丁转换为餐厅内地板、墙面、窗口处的乙烯基贴纸排列线。
For the vinyl wraps, Palmer Signs used many 3M products,including IJ80 with 8518 Scotchcal gloss laminate for the wall; IJ8624 with 8524 gloss laminate for the floor；and 1J170 with 8518 gloss laminate for the windows.They chose CLEAR FOCUS Image Vue perforated film for the windows. The shop then printed the graphics on their HP 570 latex printers and laminated them with Graphic Finishing Partners(Gfp) laminator. They used SAi FlexiSIGN-PRO design software as their raster image processor.
在乙烯基贴纸的选择上，【帕尔默标识】使用了许多3M产品，比如：将带有8518号“Scotchcal贴纸”的IJ80光泽层压板用于墙壁；而带有8524号“Scotchcal贴纸”的IJ8624光泽层压板用于地板；至于窗户则选择8518与IJ170的搭配，并加装CLEAR FOCUS的ImageVue穿孔膜。
在图形打印上，团队选择了惠普570乳胶打印机；层压工序使用的是“图形装饰伙伴”GFP层压机。处理栅格化图像所使用的为SAi FlexiSIGN-PRO设计软件，
Palmer likes to remind his customers that vinyl graphics are cheaper than paint, are washable, and some, like wall graphics, can last quite a long time.
帕尔默总会提醒他的客户们：乙烯基贴纸比油漆更加便宜，并且可以清洗，如果是类似于墙贴的产品，使用寿命可以很长。
THERAPY WRAPPED IN EXPLORATION
探索贴纸的“诊疗方案”
The University of Virginia's Children's Hospital wanted a room where their patients could learn and grow in an interactive way. They tapped the Savannah,GA-based company Frendesign to create a Lewis-and-Clark-themed, interactive therapeutic playroom where children and their families could experience the early 1800's American West while at the hospital.
弗吉尼亚大学儿童医院想为年幼的患者们提供一间可以进行互动学习促进成长的房间，于是和位于乔治亚州萨凡纳的【弗伦设计公司】建立合作，创建以“路易斯和克拉克”为主题的交互式亲子游戏诊疗室，在这里可以体验到19世纪初期的美国西部医院的风情。
Pulling off the more than 170 feet of murals that encompassed all the windows, floors, ceiling and everything in-between was no easy feat. Frendesign partnered with The Kennickell Group, also based in Savannah, to print and install the new designs.
在51米范围的大空间里铺开壁画，并且涵盖所有的窗户、地板、天花板以及一切陈设，这绝非易事，于是【弗伦设计公司】与同样位于萨凡纳的【肯尼科尔集团】联手，进行壁画贴纸的设计、打印与安装。
According to Lucinda Zittrouer, Kennickell's wide format director, Frendesign approached them with the idea of wrapping the walls, floors and ceiling for the project, and Kennickell wanted to make sure they delivered Frendesign's graphics correctly. " We worked closely with ORAFOL for over a year to make sure we were choosing the right products for each application so that they last, and the colors matched between products, etc." Zittrouer said.
根据【肯尼科尔集团】宽幅设计总监露辛达·齐特鲁尔的说法，【弗伦设计】提出的将墙壁、地板和天花板全方位进行包裹的想法，让【肯尼科尔】的团队有些担心，他们希望自己真的能正确交付对方所需的图形，齐特鲁尔接着说：“为此我们与【欧瑞飞材料】进行长达一年的密切合作，以确保所用的每种产品都能持久耐用，并且色彩相互搭配。”
Kennickell used Orafol Graphic Innovations materials for all of the wraps, including Orajet 3691 removable digital print film and Oraguard 210 matte overlaminate for the walls and ceilings; Orajet 3651 matte transparent digital print film and Oraguard 210 matte overlaminate for the windows; and Orajet 395IHT high-tack digital print film with Oraguard 255AS anti-skid overlaminate for the floors. In addition, the film was printed on wide-format digital HP latex printers(360, 3500 and R2000 Plus) Kennickell used Caldera RIP software for the files. a cold-set laminator to protect the prints and a Zund cutter for trimming.
【肯尼科尔】在项目中使用的所有包装材料都来自“欧瑞飞创新图形材料”：天花板上使用的是Orajet3691可移动数码印刷胶片、Orajet395IHT高粘性数码印刷胶片，以及Oraguard210磨砂覆膜；地板上铺设的则是Oraguard255AS防滑覆膜。
【肯尼科尔】使用Caldera RIP软件来存储设计文件；在惠普大幅面数码乳胶打印机（360、3500和R2000Plus）上印制所有的胶片；用冷固化覆膜机保护打印件；Zund裁切机进行必要的修裁。
Covering every inch of the room with vinyl wasn't exactly easy." Any time you wrap something other than a flat surface, it is challenging, and this project had almost every angle you can come up with, "Zittrouer said,"With a project like this, it is not about speed; you want the installers to slow down and really pay attention to every detail."
纵使材料与工具齐全，还有顶级设计和安装，用乙烯基贴膜覆盖房间的每一寸仍然不是一件容易的事，齐特鲁尔说：“任何时候，除了平坦表面以外的任何东西，想要包裹起来都具有挑战性，而这个项目更是挑战性的集大成者···人们可以想象到的刁钻角度几乎全部存在其中。像这样的项目，追求速度毫无意义，每个参与者都希望尽可能放慢安装阶段的工作速度，并真正做好每一个细节。”
Kennickell's knack for keying on the particulars during install is something that attracted Frendesign CEO and co-founder Stephen Nottingham to them in the first place."The working relationship between us is that were bringing them installations that they personally haven’t done yet,so it's been exciting for them to be a part of it," he said,“AIso, I have lots of confidence in their install team.
【肯尼科尔】在安装阶段注重于细节的特点让【弗伦设计】的联合创始人兼首席执行官斯蒂芬·诺丁汉非常欣赏：“他们的加入让我感到很兴奋，我对他们的安装团队也充满信心！”
ONE GOOD-LOOKING LOBBY
创意激进的保险大厅
When Hot Potato Creative(West Dundee,IL)contracted Inked Wraps and Signs(Spokane, WA)to wrap the walls of a Farmers Insurance call center in Seattle, they knew they’d be in for an exciting project from the get-go, Inked owner Will Oakley said. " We do most of the signage and installation for their call centers and headquarters on the West Coast, "he said. "We have developed a great working relationship with Hot Potato Creative over the last few years and they always have fun, challenging projects for us to work on."
这个西雅图农业保险呼叫中心大厅装饰的项目，是由【火辣土豆创意公司】签约【墨迹贴纸与标识公司】双方联手完成的，他们在一开始就知道这是一个激动人心的项目，【墨迹】的老板威尔·奥克利说：“我们为西海岸的大部分呼叫中心都制作过标牌和安装，【火辣土豆】更是我们的老朋友了，在过去的几年里他们总是带来很多有趣且具有挑战性的项目照顾生意。”
Farmers asked for a design that would deliver a big impact right when you entered the lobby: graphics that start on the wall and wrap all the way around onto the glass partitions. And, while Hot Potato already had designed the walls, they needed Inked to help them wapplication materials and installation.
农场主们要求设计一种能让人在进入大厅时立即就被震撼到的设计：画面要布满墙面，并且一直缠绕延伸至玻璃隔板上。【火辣土豆】能做的是对整体的画面进行设计，但是具体的印刷与安装则只有【墨迹】能够完成。
Oakley said they chose Arlon films for their quality,affordability and user-and installation-friendliness. "We knew that Arlon DPF 4600 would be a great option for the flat-finished wall [but] the glass was a challenge, "Oakley said."We debated using a clear vinyl like DPF 50WD or if we should use DPF 5200 with color and white ink, We did several print tests with both types of films and different opacities of white ink until we found the right blend of color and privacy. We decided that the DPF 5200 gave a good level of privacy for the office but also still made the graphics pop. We added 50% white ink behind the printed graphics which helped the colors not look muted."
奥克利说：“选择Arlon胶片是因为它的质量过关，价格却不高，用户安装起来也非常方便，而Arlon DPF 4600这一款产品我们在其他项目上早已用过，知道它对于平坦的墙壁是很好的选择。需要担心的是玻璃，这确实是一个棘手的挑战，我们的团队还为此专门进行了辩论，考虑过像DPF 50WD这样的透明乙烯基贴纸，还有以彩色和白色油墨打印制作的DPF5200，我们对这两个产品进行了多次打印测试，观察其印刷上白色油墨后不透明性，直到最终获得了无论色彩效果还是隐私度都非常好的结果。”
最后选择的产品时DPF5200，这款贴纸能为办公室提供良好的隐私保护，同时也不会影响图案效果，【墨迹】在进行图形打印时添加了50%的白色油墨，这有助于使颜色看起来不会显得暗淡。
Toggle (a Farmers company) sent along a vector graphic to use, but Inked had to alter the artwork with Illustrator (which was then saved into Roland's Versa Works RIP and print-management software) to make it compatibl with each material type. This meant adding the white ink opacity to the glass sections, while the wall graphics were able to be printed on the panels as-is.
【Toggle公司】（农场主们的公司）发送了矢量图形供设计参考，但【墨迹】必须使用Illustrator软件更改图稿（然后将其保存到罗兰的Versa Works RIP和打印管理软件中）以使其与每种材料类型都兼容，这意味着既能在玻璃部分增加白色油墨的不透明度（隐私性），而墙面图形也可以按原样打印在面板上。
Finally, they sent samples of different prints and materials to the customers to narrow down the choices on what they were looking for. "It's definitely a longer process when the customer is so far away, but it was worth it because it was guaranteed to be what was expected, "Oakley said.To print the graphics, Inked used a Roland VG-640 printer with TruVIS INK, a Gfp 563TH laminator and a Roland CAMM-I GR-640 cutter.
需要注意的是，【墨迹】会将不同的印刷品和材料的样品发送给客户，帮助他们在更小的范围内选择自己想要的产品，奥克利解释说：“当客户离得很远时，肯定会拉长整个确认过程的时间，但这是值得的，因为可以保证达到双方预期的效果。”
【墨迹】打印图形以及制作贴纸产品的机器是：罗兰VG-640和TruVIS INK打印机，Gfp 563TH覆膜机和罗兰CAMM-I GR-640裁纸机。
Whether you’re keeping customers safely distanced,offering children an interactive therapy option or making the workplace more enjoyable, it's important to communicate to the customer why vinyl is a good choice in the first place.” [If] youre using it as advertising or you [want to] add a pop of color for your staff, wall wraps and window graphics can be a very cost-effective way to market to your customers and to uplift a room,” Oakley said, adding that " Another benefit of wrapping walls and windows is that [shops] can do things with film you cant do with paint. "
无论是想提示客户之间保持安全距离，还是为孩子提供互动治疗方案，亦或是让工作场所更加愉快···首先让客户了解到乙烯基贴纸是最好的选择是非常重要的，奥克利解释说：“不论是作为广告还是为员工的工作空间增添色彩，用乙烯基贴纸包裹墙壁和窗户是最为经济有效的方式——这是最为有效的向客户推销产品的方式。而对于标识商店来说，使用乙烯基贴纸的一个好处是可以直接在胶片上印刷图片，而不必用油漆涂抹墙壁和窗户。”
