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标识速递:商业标识实例探究

2021-06-17 9:38:24

摘要:

Business signs to create the perfect corporate image.
Whether looking for exterior building signs, panel and post signage, freestanding monoliths, interior directional signs, reception signs or wall, window or vehicle graphics, Signs Express can provide complete design, manufacture and installation for all your business signage requirements.

商业标识有助于创造完美的企业形象。

在商业标识领域,无论是外部建筑标识、面板还是张贴式标牌,或者独立式雕塑、室内导视标牌、接待标牌,以及墙壁与窗户贴图、车辆贴膜···Signs Express(标识速递)均可按需求提供完整的设计、制造和安装。

About Signs Express

“标识速递”简介 

Through more than 30 years of sustained growth, Signs Express has developed into the largest sign company in the UK and Ireland - with more centres than any other business in the industry.

标识速递公司经过30多年的持续发展,已经成为英国和爱尔兰地区最大的标识公司——拥有比该行业其他企业更多的分店(连锁销售中心)。

Signs Express is uniquely positioned to meet the needs of its customers. With over 60 centres across the UK & Ireland, we enjoy a national reputation for providing quality products and supreme customer service.

标识速递通过对自身准确且独特定位,能够更精准地匹配客户需求。目前,标识速递在英国和爱尔兰一共拥有60多家中心,提供优质产品的能力和周到的客户服务,让这家公司享誉全国。

Signs Express is a member of the British Signs & Graphics Association (BSGA) and International Sign Association (ISA). Signs Express Ltd is also a full member of the British Franchise Association (BFA) and Irish Franchise Association (IFA).
同时,标识速递还是英国标识和图形协会(BSGA)和国际标识协会(ISA)的成员。标识速递总公司是英国特许经营协会(BFA)和爱尔兰特许经营协会(IFA)的正式成员。
We combine our total coverage with local knowledge to offer our clients the most effective sign solutions.

标识速递中心众多,覆盖广大,但并不因循守旧,为了便于管理而完全使用同一套方案。而是每一个中心都能够与范围内的本地知识相结合,从而为客户提供最有效的解决方案。
From a simple individual sign to an entire sign system, Signs Express can match the requirements of any contract, large or small. Each Signs Express branch is equipped with cutting-edge technology and staffed with highly skilled personnel, able to tackle the most demanding jobs effectively and efficiently.

从简单的单个标牌到整个标牌系统,不论是小型订单还是大型项目,标识速递都可以满足。每个标识速递的销售中心都配备了先进的技术以及高技能的员工,能够在确保质量的前提下,高效地处理最艰巨的工作。

Kelly Group Rebrand

凯利集团标牌重建

 

Having recently re-branded both exterior and internal signage at Kelly Group premises in Enfield, Signs Express (Harlow) were approached for signage and interior design ideas to brand the new National Training Centre being developed on the Brimsdown site. As a state-of-the-art facility and a showcase for the group, it was important the signage and interior specification reflected the heritage and branding of the company.

标识速递公司哈洛中心,最近与位于恩菲尔德的凯利集团达成合作,为后者旗下建筑的内部和外部标牌进行重新创建工作。凯利集团需要标识速递专业的标牌知识和室内设计理念,为在布里姆斯当新开发的国家培训中心建立完善的标识系统。

培训中心作为凯利集团当下最先进的设施和最具代表性的“展示柜”,标牌和内部的规格一定要能反映集团的传统和品牌里——这一点非常重要。



In keeping with the roadside exterior signs completed less than a year previously, face lit built up lettering and logo in the distinctive 'Kelly blue' colour, were installed at high level by our IPAF qualified install team, this time to span 7.5 metres. To the left of this, on the actual training centre building, we installed complimenting face illuminated stainless steel lettering "National Training Centre" this time powder coated white.
首先完成的是培训中心外墙的高空标牌,其要求是与一年前完成的路边外部标牌的风格、色彩保持一致。此处应该提及的是:标识速递的高空标牌安装团队获得了IPAF(国际高空作业平台协会)的认证。团队以超高标准成功在高处安装了亮丽的“凯利蓝”色发光字和LOGO,整面标牌跨度7.5m。在蓝色标牌的左侧,真正的培训中心大楼上,标识速递安装了表面非常精致的不锈钢发光字,字样为“国际培训中心”,这面标牌的光源为白色。

Turning to the building interior, design ideas were discussed based around feature walls depicting Kelly Group engineers at work and additionally highlighting the curved staircase with the timeline of the group. To create a welcoming yet impressive entrance for the trainees, the ground floor 'Welcome' wall has a one-piece digitally printed wallpaper installed that also incorporates a halo lit Kelly Group logo. The first-floor landing wall was also chosen as a feature wall, this time a one-piece wallpaper spanning 7.5 metres being installed. The most challenging installation was that of the timeline wallpaper as this was to fit in two pieces around a curved stairwell wall with an overall drop of 6 metres. As can be seen from the attached ../images this proved a tight fit for the required access equipment! Further finishing touches within the training rooms include wall mounted acrylic lettering fitted on stand-off locator fixings for each room name, vinyl graphics applied to internal walls depicting company core values, and interchangeable slider systems for all workstations allowing the relevant training course details to be displayed.

接下来让我们进入建筑物的内部。标识速递的设计团队为展示墙精心确定了一套设计思路:描绘凯利集团的工程师在工作中的实景照片以及获得的成就,在弯曲的楼梯道旁并用时间线串联起来。为了给前来培训中心学习的学员们一个充满热情又印象深刻的入口,一楼的照壁上安装了一整幅数字印刷的墙纸,以及带有光晕的凯利集团LOGO。一楼的落地墙也被赋予相应功能,安装了一块横跨7.5m的整幅墙纸。

在这些安装工作中最具挑战性的是时间线墙纸的安装,因为它需要围绕螺旋式楼梯间墙壁分两部分进行安装,总高度达到6米。从附图中可以看出,这是一套连接紧密适合需要的访问配饰。

培训室内的进一步收尾工作包括安装在每个房间显示名称的壁挂式亚克力刻字,安装在房间内墙上描述公司核心价值的乙烯基墙纸,以及所有工作站的可互换滑块系统,用来显示相关的培训课程细节。

The Kelly Group prides itself on delivering client-specific and off the shelf accredited training courses that provide training on legacy and the latest communications equipment relevant in a variety of environments. Kelly Group engineers represent their clients in customers' homes and on-site so they are passionate in ensuring their engineers are not only technically the best, but also trained for delivering industry-leading customer service.

凯利集团引以为豪的核心价值,就是提供针对客户需要的专业认可培训课程,主要内容是在各种环境中旧版和最新通信设备的培训。集团的工程师们的工作地点不仅是在各种室外的环境与现场,更是要去往客户的家中,因此集团一直致力于确保其工程师不仅在技术上是最好的,同时还要经过服务意识的培训以提供行业领先的客户服务。

Cockhedge Shopping Centre Rebrand

购物中心标识改版

 

Signs Express (Warrington) gives Cockhedge Shopping Centre a colourful facelift with new external signage that attracts the crowds.

标识速递为Cockhedge购物中心进行了一次色彩丰富的标识改版工作,其中包含新的外部标牌,吸引了众多消费者。



Signs Express Warrington has plenty of previous experience rebranding shopping centres, having previously done Birchwood and Runcorn Shopping centres' signs. Due to the business' glowing track record, Cockhedge's marketing company approached the team at Warrington to completely rejuvenate their out dated signage and bring it in line with a much needed rebranding project.
标识速递沃灵顿中心,在为购物中心进行标识改版的工作上具有丰富的经验,曾为BirchwoodRuncorn购物中心进行过相关项目,并且都获得了成功。Cockhedge注意到这些辉煌的业绩,与沃灵顿中心的团队取得联系,想要彻底改变已经显得落伍的标识系统,并使其与正在进行的品牌重塑项目之间有所呼应。
With the agency setting the design, the team at Signs Express (Warrington) had the interesting task of making these designs come to life, as well as ensuring that the install was thoroughly organised to cause the least disruption possible. The entire project comprised fifteen double sided illuminated signs, 3 large illuminated fascia signs, 6 panel & post signs, as well as interior floor graphics.

标识的设计由外包负责,标识速递则承担让其落地并栩栩如生的有趣任务,并确保安装工作进行彻底的组织以尽可能减少干扰。

整个项目包括15个双面发光标识,3个大型发光仪表盘标识,6个面板和柱子标识以及室内地板图形。

The entire project took 18 months to complete, from the initial contact with the agency through to the installation. The install itself took three weeks and required two sets of high access equipment to complete.
从与外包设计的第一次联系开始到安装结束,标识速递在该项目上耗时18个月。安装工作本身花费三周时间,并且使用了两套重型设备才得以完成。
'The Cockhedge project was especially interesting considering the size and scale of the manufacture and install, which has also made a massive impact on the appearance of the site and now reflects the excellent reputation of the shopping centre,' David Morris, owner of Signs Express Warrington stated.

标识速递沃灵顿中心的老板大卫·莫里斯表示:“考虑到制造和安装的规模和等级,Cockhedge购物中心项目特别有趣,在项目完成后,对该场地外观的影响也是切实可见的,展现出购物中心的卓越声誉!”

Celebrity Edge

名流交际号

Celebrity Edge was voted the best new ship award in 2019. It is an edge class cruise ship operated by Celebrity Cruises. She is currently the largest ship in the fleet.
名流交际号被评选为2019年最佳新船奖。这艘船是由Celebrity Cruises经营的Edge级游轮,目前是整个舰队中最大的船。


Celebrity Edge was a huge project in which we created a variety of signage for the company. To begin with we were approached by a marketing agency 'Frontpage' in Glasgow for this fabulous opportunity. We were responsible for the concept, design and installation of the sign.

名人交际号的标识项目非常巨大,标识速递在船上为其母公司创建了各种标牌。标识速递最早是通过格拉斯哥的一家营销机构Frontpage”接触到这个绝佳的项目,并争取到负责所有标牌的概念、设计和安装工作的机会。

Our main attraction was the freestanding illuminated logo which stood at 2.3m high x 1.8m wide. The impact of the sign was instant as passengers walked through the cruise terminal which gained a hugely positive response.
标识速递在整个项目中的点睛之笔,是一块独立的发光字LOGO,高2.3m1.8米。当乘客闯过邮轮码头时,标识会挟带巨大的影响力映入他们的眼前。在投入使用后,这块标识立刻获得了巨大的积极反响。
We had to come up with a solution to make the word “Celebrity” float above the rest of the sign. We decided to use 10mm acrylic with the text etched and illuminate it from the edge.

制作过程并不是一帆风顺,难点就是标识速递必须想出一种解决方案,使得“名人(Celebrity)”一词能够看起来浮在标识的上方。最后,设计团队决定使用10mm亚克力蚀刻文字·以边缘照明的方式呈现。

The sign also needed to be easy to dismantle and move as there was a complex schedule with other cruise operators using the terminal. The top half of the sign simply lifts and divides the sign into 2 pieces. It meant we could easily remove the sign and replace it when needed. The sign was also illuminated on both sides.
该标识还有一项硬性要求:必须易于拆卸和移动。因为码头并不只为一艘船服务,而使用同一个码头的邮轮运营商们的排班时间表很复杂,因此标识必须时常更换。

在标识速递的设计中,标识的上半部分能够进行抬起并分为两部分,这意味着可以轻松移除并在需要时进行更换。该标识的两侧也都可发光。
The sign has an aluminium sub frame and powder coated aluminium returns and it is illuminated using 6000 Kelvin LED’s to give a nice bright white light, as the client was very keen to avoid the lighting looking too warm.
标识有一个铝制子框架和涂有粉末涂层的铝制支架,并使用6000色温的LED照明以发出明亮纯净的白光,因为客户非常希望避免照明看起来偏暖色调。
As well as our main attraction, we also designed 80 Foamex Signs, 20 window graphics, 20 roller banners, 24 gloss posters and 19 projecting banners/flags.
除了这个主要的标识外,标识速递还设计了80个发泡树脂标识,20个窗口图形,20个滚轴横幅,24个光面海报和19个投影横幅与旗帜。
With the team's hard work, we created a striking design and are very proud to say we did that!
标识速递团队的辛勤工作所换来的是最引人注目的设计,以及将创造力转化为现实后的自豪感!
Review from client -

“Another huge thank you from everyone at Front Page!

As you know, all your team’s hard work and commitment to the whole project was such a wonderful help to us - Celebrity Cruises were delighted with how everything looked which was the aim and it definitely hit the mark!”

来自客户的评论

“登上头版头条的我们非常感谢标识速递!

登船的游客所发出的每一声惊叹,都代表着标识速递团队的辛勤工作和对整个项目的责任心给我们带来的极大帮助。我们对一切看起来都是亮点的感到很高兴,这一套标识系统肯定远远超出了我们原先的目标!

Out With The Old, In With The New

辞旧,迎新

The largest nearly new and used car supermarket in the North West has kicked off their rebrand plans with the replacement of the 20 year old 70 metre external sign which wraps around the front of the building.

英国西北地区最大的新车和二手车市场顺应潮流,开始了他们的品牌重塑计划,其中包括替换环绕建筑正面已有20多年的70m长外部标识。



We were asked by the marketing team at Fords of Winsford to help with the rebranding of their flagship site. They were starting their new look with tackling the replacement of their vast 70 metre exterior sign and graphics which had not been updated or replaced since the 1990's.
福特(温斯福德)的营销团队联系上标识速递,要求后者为其旗舰店的品牌重塑提供帮助。并且他们开始着手更换自上世纪90年代以来从未更新或更换的庞大的70m长外部标识和图形,从而能够安装新的外观设计。
Our first test was to see how the new branded colours would look in a small section of the existing flex face. We replaced a 5 metre part of the business sign on the left of the building and then met with Fords of Winsford's marketing team to determine if the updated logo and colours would work moving forward. Consistency of the branding was of course key.

面对冗长的旧标识,标识速递团队决定采取测试性的分段安装。他们首先重新设计了一小部分带有弯曲面的标识,带有新的品牌颜色,用来更换大楼左侧5m长的旧标识,然后与温斯福德的营销团队碰面,以确定更新后的LOGO和颜色是否可以使用,以保持关键的品牌一致性。

The team immediately agreed that the new sign was a success and we were given the go-ahead to replace the remaining 65 metres around the face of the entrance. In keeping with the new look, the existing lighting was refreshed with new LED lights to ensure the best possible illumination before the newly branded outdoor business sign was installed.
车行很快确定新的标识是成功的设计,并且同意标识速递更换剩下的65m。为了保持新外观,在安装新标识之前,还对现有的照明进行了LED升级,以确保获得最佳的照明效果。
Fords and Winsford and my team at Signs Express Macclesfield were extremely happy with the finished look and believe it gives the premises a modern and fresh new look.

福特(温斯福德)以及承接重建项目的标识速递曼斯菲尔德中心团队对完成后的外观感到非常满意,双方一致相信,它为车行提供了现代而新颖的外观。



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