It's projected to grow from $3.5 billion in 2019 at a CAGR of 22.5% from 2020-2027
这个2019年市值已达35亿美元的市场，预计在2020年至2027年的年复合增长率会达到22.5%。
In 2019, the global automotive wrap films market size valued at $3.5 billion. Grand View Research expects the market to grow at a CAGR of 22.5% from 2020-2027. It anticipates the growing sign and graphics industry, low cost, and increasing demand for mobile advertising to fuel the suggested growth.
2019年，全球汽车贴膜市场规模为35亿美元，根据调查机构预计，因为标识和平面图形行业的发展、成本的降低，以及对于移动广告的需求的增加，将推动这一市场的继续增长，从2020年到2027年，汽车贴膜市场的年复合增长率将高达22.5%。
U.S. automotive wrap films market size，by application，2016-2027（USD Million）
美国汽车贴膜市场规模，安应用划分，2016-2027，单位：百万美元
轻型汽车 中型汽车 重型汽车
Additionally, modernization of consumer lifestyle, combined with rising demand for personalization of cars, is anticipated to have a positive impact on demand for automotive wrap films. Grand View Research attributes this expected increased interest to factors like improving the standard of living and rising disposable income, especially in emerging economies (China and India). Grand View Research projects that the growing demand for customization on light-duty vehicles like cars and two-wheelers will drive the automotive wrap films market.
另外，消费者生活方式的现代化以及对汽车个性化需求的增长，也将对汽车贴膜市场产生积极影响，调查机构将这些需求的增长原因归于诸如：生活水平的提高、可支配收入的增加等因素，尤其是在新兴经济体（中国和印度）的市场中，这一趋势愈见明显。
此外，对于轻型汽车（如私家车和双轮机车）的定制需求也在推动着汽车贴膜市场。
The increasing acceptance of solid-colored automotive wrap films is projected to grow demand among consumers in the U.S. Examples include matte black, blue, matte orange, pink, and green.
纯色汽车贴膜的接受度也在不断提高，而这更多来自美国消费者的需求，例如黑色、蓝色、橙色、粉红色和绿色。
Automotive wrap films are being increasingly used in various applications, including heavy-duty, light-duty, and medium-duty vehicles. These films are a cost-effective and cost-efficient method for customization of any vehicle as they protect the original paint of the car and retain its resale value. An increasing interest in the long-term protection of vehicle paint will likely fuel the demand for automotive wrap films over the forecast period, 2020-2027.
汽车贴膜越来越多地用于包括重型、轻型和中型等各种车辆上，因为可以起到保护汽车原始漆面以保留其转售价值的作用，所以可以提高成本效益，在2020-2027的预测期间内，这一特点也是推动市场增长的因素之一。
However, the technical complexity associated with the installation of these films could restrain the market growth during the forecast period. The installation of wrap films requires specific environmental conditions to ensure correct application and placing. If installed outdoors, pieces of dirt can stick to the vehicle surface and form a layer between the vehicle surface and the film. Thus, it is imperative to install the wrap film in a clean and dirt-free indoor facility. Temperature is also a requisite in the proper installation of automotive wraps. If the temperature is too high, the wrap might overstretch, while at low temperatures, the film shrinks.
但是，如果汽车贴膜的安装技术在预期时间内没有进步，可能会对增长造成限制，贴膜的安装需要特定的环境条件，才能确保正确的应用和防止，如果在室外安装，污垢会比贴膜更早地粘在车辆表面，影响贴膜的粘合与美观，同时温度也是必要条件之一，如果温度过高，贴膜会拉伸，而在低温环境下，膜会收缩，因此整套工艺必须在无尘且恒温的车间中进行。
Applications 应用领域
The automotive wrap films market has three major segments: heavy-duty vehicles, medium-duty vehicles, and light-duty vehicles.
汽车贴膜市场一共有三个主要领域：重型汽车、中型汽车、小型汽车。
In 2019, light-duty vehicles held the largest share in the market, and will likely maintain this dominance between 2020-2027. Growing demand for colorful graphics for SUVs, personal cars, and vans, coupled with rising opportunities for drivers to earn money through advertisements, is anticipated to propel interest for wrap films in light-duty vehicles over the forecast period.
2019年，轻型汽车在贴膜市场上占有最大的份额，而在2020-2027的预测期内，也同样会保持主导地位，但是SUV、私家车和货车的占比也将不断提升，加上驾驶员可以通过贴上广告而赚钱的机会不断增加，会进一步促使人们对轻型车辆的贴膜产生兴趣。
2019年全球汽车贴膜市场份额，按应用划分
The heavy-duty vehicles segment held a significant share in 2019, and the report predicts it will grow at a steady CAGR between 2020-2027. Increasing awareness regarding the importance of branding and marketing and the growing number of impressions per day has led to an interest in wrap film application on heavy-duty vehicles over the past few years.
重型汽车在2019年的市场份额同样庞大，根据调查，2020-2027的预测期间它将继续以稳定的年复合增长率增长，在过去的几年中，人们对品牌和营销重要性的认识日益提高，这也引起了人们对重型车辆上贴膜的兴趣。
By Region区域化
North America held the largest share in the global market for automotive wrap films in 2019. Early modernization of North America, coupled with a high adoption rate of new technologies in the region, has led to high demand for personalization of cars, ultimately leading to the growth of the market.
北美地区在2019年占全球汽车贴膜市场的最大份额，原因是该区域很早就开始现代化，加上新技术的广泛普及，导致对汽车个性化的需求很高，个性化装配的市场不断增长。
According to the report, the Asia Pacific region will likely witness the fastest growth over the forecast period. The growing interest of consumers in automotive wrap films for color change and paint protection is likely to propel demand over the forecast period. The low cost and maintenance of vehicles and resale value are expected to drive growth between 2020-2027.
根据调查，亚太地区将有可能在短期内实现最快的增长，区域内的消费者对于汽车贴膜能够改变汽车颜色以及保护原厂漆的特点会越来越感兴趣，并且还能降低车辆维护成本、提高转售价值，这些优势都会推动预测期内汽车贴膜市场的增长。 |
