A family-owned sign business, Spectra Advertising was founded by Robert and Tony Ascenzi in the early 1990s, who started out by handpainting billboards. Ever since, this sign shop has established itself as a premier signmaking company, and today, nearly three decades later, the business has grown to a 836-m2 (9000-sf) large manufacturing facility, which creates almost everything in-house—from interior to exterior. The shop specializes in a range of signage items from wayfinding to Accessibility for Ontarians with Disabilities Act (AODA) signs, pylons, and light-emitting diode (LED) displays. Within a short span, the sign shop has worked with architectural firms such as MacLennan Jaunkalns Miller Architects (MJMA), ARK, and Entro, just to name a few.
光谱广告公司是一家家族所有的标识企业，由罗伯特•阿森齐(Robert Ascenzi)和托尼•阿森齐(Tony Ascenzi)在上世纪90年代初创立，最初是手工绘制广告牌。从那时起，这家标识店就把自己打造成了一家一流的标识制作公司。如今，在近30年后的今天，这家店已经发展成为一家836平方米(9000平方英尺)的大型制造工厂，从室内到室外，几乎所有的室内产品都是由这家工厂生产的。该店专营从导向标识到ADA、广告牌和发光二极管(LED)显示屏等标识商品。在很短的时间内，标识店与建筑公司如MacLennan Jaunkalns Miller Architects (MJMA)、ARK和Entro等进行了合作。
Sign Media Canada recently spoke with Ontario Sign Association’s (OSA’s) president and 2018 sign professional of the year, Robert Ascenzi Jr.; and Young Professionals Network’s (YPN’s) director and 2018 International Sign Association (ISA) Elite, Matthew Lavery to learn more about Spectra Advertising, the shop’s philosophy, and what the future holds for the business.
加拿大媒体近日采访了安大略手语协会(OSA s)主席、2018年度手语专业人士小罗伯特·阿森齐(Robert Ascenzi Jr.);和年轻的专业人士网络(YPN s)主任和2018年国际标识协会(ISA)精英马修·拉弗里，他推出光谱广告公司，了解更多关于光谱广告公司的理念，以及未来的业务。
Sign Media Canada (SMC): What is the history of your shop and how has it grown over the years?
加拿大手语媒体(SMC)：你的商店的历史是怎样的，多年来它是如何成长的？
Spectra Advertising (SA): Founded in June 1993 by Robert and Tony Ascenzi in Concord, Ont., Spectra has come a long way in the past 26 years. With great values, it has grown into a successful and reputable sign company. Today, Spectra has 16 employees including, but not exclusive to, three project managers, two graphic designers, an installation foreman and manager, an administrative assistant, and a talented installation team.
光谱广告公司(SA)：由罗伯特（Robert）和托尼·阿肯齐（Tony Ascenzi）于1993年6月在安大略省康科德成立，光谱广告公司在过去26年中取得了长足的进步。凭借不凡的表现，它已发展成为一家成功且声誉卓着的标识公司。 如今，光谱广告公司拥有16名员工，其中包括三名项目经理，两名平面设计师，一名安装领班和经理，一名行政助理以及一支才华横溢的安装团队。
We are dedicated to innovation and use contemporary automation and technology to provide exceptional products and delivery times for our clients. Our slogan, “A sign is an identity, identify with us,” motivates us to provide our customers with value for their money.
我们致力于创新，利用现代自动化和技术为客户提供卓越的产品和快速的交货时间。我们的口号是“标识是一种身份，认同我们， 他说：“这促使我们为顾客提供物有所值的服务。
SMC: What type of signage does your shop primarily make? What are some of the projects you have been working on recently?
SMC：你们店主要做什么牌子？你最近做的一些项目是什么？
SA: What started as a mom and pop store has grown by leaps and bounds over the years and, today, we handle nearly 85 per cent of the signmaking process in-house. We specialize in creating signage for various industries, from new community centres to hospitals, university, and colleges. We love projects where we can fabricate and install exterior pylons, interior wayfinding signs, AODA signage, and donor feature walls.
SA：作为一个从父辈开始运营的商店，在过去的几年里有了突飞猛进的增长，今天，我们处理了数不清的标识工程。我们为各种行业提供服务，从新的社区中心到医院、大学等院校。我们热爱项目，我们可以制造和安装外部挂架、内部导向标识、Aoda标识和乙烯基包装墙。
In the past, we have worked with institutions such as the University of Toronto, York University, Humber College, and Peel Region School Board. Most recently, we created signage for two Ontario-based projects—the Laurentian University in Sudbury and Bernie Morelli Recreation Centre in Hamilton.
过去，我们曾与多伦多大学、约克大学、亨伯学院和皮尔地区学校董事会等机构合作。最近，我们为安大略的两个项目创建了标识——萨德伯里的劳伦蒂安大学和汉密尔顿的伯尼·莫雷利娱乐中心。
We pride ourselves on the quality of our products and services and paying close detail to the client’s needs. We value every project and treat each contract as a priority.
我们为自己的产品和服务的质量感到自豪，并密切关注客户的需求。我们重视每一个项目，把每一个合同都放在首位。
SMC: What equipment do you currently use to complete your sign projects?
SMC:您目前使用什么设备来完成您的标识项目?
SA: At the moment, we have two computer numerical control (CNC) MultiCam routers, one HP-FB 500 Scitex flatbed printer with ultraviolet (UV) curable inks, a Roland VersaCAMM VP-540 digital printer, two 1524-mm (60-in.) wide Royal Sovereign laminators, welding and fabrication equipment, as well as a Summa plotter. We also own a photopolymer processor and hot stamping machine for AODA signage and a 3.6- x 7.3-m (12- x 24-ft) spray booth, which serves as Matthew’s paint mixing station. Our in-house machinery eliminates the need for an intermediary, which saves time and lowers prices to satisfy our client’s needs and deliver quality signs on time.
SA:目前，我们有两台数控切割机(CNC)，一台HP-FB 500 Scitex可固化油墨平板打印机，一台罗兰·威斯卡姆VP-540数字打印机，两台1524毫米(60英寸)的皇家专用宽层压机，焊接和制造设备，以及一台Summa绘图仪。我们还拥有一个光学聚合物处理器和用于AODA标识的热压机，以及一个3.6- x 7.3米(12- x 24英尺)的喷漆间，作为马修的油漆混合站。我们的内部机制消除了对中介的需求，这节省了时间，降低了价格，以满足客户的需求，并按时交付质量标识。
Also, our installation equipment, which consists of six pickup trucks, a boom truck, and a 4.5-m (15-ft) long trailer, ensures the final product meets our customer’s satisfaction.
此外，我们的安装设备，包括六辆皮卡、一辆吊臂卡车和一辆4.5米(15英尺)长的拖车，确保最终产品满足客户的要求。
SMC:What does your planning and design process involve?
SMC：您的计划和设计过程涉及什么？
SA: We are a goal-oriented company with an emphasis on efficiency, quality, and professionalism. Our staff and resources areof the utmost quality. We operate with a family approach, capturing the strengths of all those involved, to implement an open line of communication between our clients as well as project members. This ensures all needs are met within the parameters outlined in the proposal. Establishing timelines for communication, production, and installation allows us to meet our customer’s requirements with ease.
SA:我们是一家以目标为导向的公司，注重效率、质量和专业。我们的员工和资源都是一流的。我们以家庭的方式运作，抓住所有相关人员的优势，在客户和项目成员之间实现开放的沟通。这确保了所有的需求都能在提案中列出的参数范围内得到满足。建立沟通、生产和安装的时间表使我们能够轻松地满足客户的需求。
SMC: How is technology changing your business? What is the key to staying successful in this industry?
SMC:技术如何改变你的业务?在这个行业保持成功的关键是什么?
SA: Nearly three decades ago, all signs at Spectra were handpainted by signmakers. Today, everything is created with the help of printers. The sign business has evolved tremendously over the past few years.
SA:近30年前，光谱上的所有标识都是由标识制作商手工绘制的。今天，一切都是在打印机的帮助下创造的。在过去的几年里，标识行业发生了巨大的变化。
The key to staying successful is to keep pace with the times. Because our industry moves so fast, it is important to stay on top of the latest products and equipment on the market, so we can best serve our clients. Having the ability to design graphics, create signage in various forms using our in-house machines and expertise, as well as install this signage once it is completed allows us to stay ahead in the game.
保持成功的关键是跟上时代的步伐。因为我们的行业发展如此之快，所以保持市场上最新产品和设备的领先地位是很重要的，这样我们才能更好地为客户服务。有能力设计图形，创建各种形式的标识使用我们的内部机器和专业知识，以及安装这个标识一旦完成，让我们保持领先的游戏。
SMC: What are the future plans for your business?
SMC:贵公司未来的业务计划是什么
SA: We would like to build our business revenue slowly but steadily, and perhaps, double our gross income in the next five years. Now, with Robert Ascenzi Jr., as chief operating officer, Spectra is looking at expanding its business.
SA:我们希望在未来五年内，我们的营业收入能够稳定地增长，也许还能翻一番。现在，随着小罗伯特·阿森齐(Robert Ascenzi Jr.)担任首席运营官，光谱广告公司正考虑扩大业务。
“I believe in our senior staff to take us into the next decade,” says Ascenzi Jr.
小罗伯特说：“我相信我们的高级员工会带领我们进入下一个十年。”
While Andrew Ascenzi is working with the education committee on the OSA board, Matthew Ascenzi is involved in a co-op student exchange program with St. Elizabeth Catholic High School in Thornhill, Ont., and ISA’s Sign Manufacturing Day event.
安德鲁·阿森齐(Andrew Ascenzi)在OSA董事会的教育委员会工作，马修·阿森齐(Matthew Ascenzi)则参与了与安大略省桑希尔圣伊丽莎白天主教高中(St. Elizabeth Catholic High School)合作的学生交流项目。以及ISA标识制造日活动。
Spectra believes getting the youth involved will only make the sign industry better. “We are as passionate about teaching as we are about the sign industry,” says Matthew Lavery. “We believe providing the youth with more information and knowledge about the signmaking business will help us in the long run and take the industry to the next level.”
光谱广告公司相信让年轻人参与进来只会让标识行业变得更好。马修·阿森齐说，我们对教学的热情不亚于对标识行业的热情。我们相信，为年青人提供更多有关标识制作业务的资讯和知识，将有助我们的长远发展，令业界更上一层楼。
According to Lavery, Spectra works directly with the school’s manufacturing and engineering students and has developed a really good rapport with the school, its students, and staff. Many students have successfully completed their co-op program with great feedback and excellent marks. Their goal is to continue to reach out to the youth and promote the sign industry, as well as other participating shops with respect to long-term career opportunities. Sign manufacturing day also provides students with a better understanding of what education is needed or will advance them in the field of signmaking.
拉弗里表示，光谱广告公司直接与学校的制造和工程专业学生合作，并与学校、学生和员工建立了良好的关系。许多学生成功地完成了他们的合作项目，获得了良好的反馈和优异的成绩。他们的目标是继续接触青少年，推广标识行业，以及其他参与店铺，为他们提供长期的职业机会。标识制作日还让学生更好地了解需要什么教育，或将促进他们在标识制作领域。
Now, with Robert Acsenzi Jr., as chief operating officer, Spectra is looking at expanding its business.
现在，随着小罗伯特·阿森齐担任首席运营官，光谱广告公司正考虑扩大业务。
Sign manufacturing day provides students with a better understanding of what education is needed or will advance them in the field of signmaking.
标识制作日为学生提供了一个更好的了解什么是标识的平台，这将促进他们在标识制作领域的发展。
The 3.6- x 7.3-m (12- x 24-ft) spray booth serves as Matthew Lavery’s paint mixing station.
3.6- x 7.3米(12- x 24英尺)的喷漆间是马修·拉威利的油漆混合站。
One of Spectra’s graphic designers, Seunghyun Ha, finishes a rendering before putting it into production for Humber Ignite’s student centre.
从设计到安装的无缝过渡的光谱公司平面设计师之一何胜铉，在将Humber Ignite的学生中心投入生产之前完成渲染。
Tommy Forsthye and project co-ordinator Matthew Ascenzi (right) set up the router to cut out maple plywood sheets.
汤米·福赛思(Tommy Forsthye)和项目协调员马修·阿申齐（Matthew Ascenzi） 安装了路由器来切割枫木胶合板。
Three sheets of plywood, each 19.05-mm (0.75-in.) thick, were laminated together to give each letter the desired depth.
三层胶合板，每层19.05毫米(0.75英寸)厚，叠合在一起，赋予每个字母所需的深度。
Letters are assembled and dried after using two coats of Varathane finish to seal the wood together and enhance the grains.
字母是组装和干燥后，使用两个涂层的瓦拉坦整理密封在一起的木材和加强颗粒。
The final project is installed by the team.
最终项目由团队安装。
A seamless transition from design to installation.The custom-designed sign comes to life.
从设计到安装的无缝过渡，这个定制设计的标识就这样诞生了。
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