You may not have thought about them recently, but you’ve definitely found value in monument signs on a weekly, if not daily, basis. Whether they’re marking the edge of a city or township, helping to distinguish and add an air of professionalism and permanency to a business, or keeping visitors to a multi-tenant property aware of important information and occupant changes, monument signs inform, delineate space and differentiate a property in the marketplace.

你可能最近没有想过这些，但你肯定发现了纪念碑的价值，它可以在城市或乡镇的边缘做地标，它能帮助区分地点和营造商业氛围，还能让多租户物业的访客了解重要信息和居住者的变化，纪念碑标识都能在市场上提供信息、描绘空间和区分物业。

when you’re traveling to a place you’ve never been using GPS and a real-time mapping service, you’ve most likely found yourself looking for a monument sign to indicate you’re in the right place, or to find the exact building you’re looking for. We rely on them and expect them to aid in our journey.

当你去一个陌生和没有实时地图服务的地方旅行时，你会发现纪念碑标识成为你确切正确位置的唯一标准，或者是通过它你可以找到要找的确切的建筑。我们依赖它们，希望它们在我们的旅途中提供帮助。

Because of this, nearly all business properties include some provision regarding monument signs, and within every state, city, county, or particular property, there are rules and regulations concerning sign height, materials, build structure and placement.

正因为如此，几乎所有的商业物业都包含了一些关于纪念碑标识的规定，在每个州、市、县或特定的物业中，都有关于标识高度、材料、建筑结构和布局的规章制度。

 

The following case studies represent a small sampling of the types of monument signs that inform, delineate space and differentiate a property in the marketplace, as well as the challenges signmakers faced in producing them around the country.

下面的案例研究代表了一小部分纪念碑标识的类型，这些标识在市场上提供信息、描绘空间和区分物业，以及标识制造商在全国各地生产这些标识时面临的一些挑战。

TALK OF THE TOWN

街谈巷议

Founded in Tyrone, GA in 2001, A Sign Group (ASG) specializes in custom fabrication, in-house design, permitting and installation of a range of products, including monuments, entrances, streetscapes and dimensional signs. “We excel at creating larger exterior signage and lighted signs,” said Jacob Wolfe, ASG’s owner, “especially in blurring the line between synthetic and real materials.”

ASG标识集团(ASG)成立于2001年，位于乔治亚州蒂龙镇，专业从事标识的制作、设计和安装，包括纪念碑、导向标识、发光字和英雄堡垒。ASG的所有者雅各布·沃尔夫(Jacob Wolfe)说：“我们擅长制造更大的室外发光字或纪念碑，尤其是在混合材料方面。”

 

As clients across the nation are becoming more budget-conscious and material-savvy, many sign companies are turning to synthetics in this case, foam in combination with brick-and-mortar materials, to create less expensive, lower maintenance, longer lasting designs.

随着全国各地的客户越来越精打细算，对材料也越来越精通，许多标识公司开始转向合成材料，即泡沫塑料与实体材料的结合，以创造更便宜、更低维护成本、更持久的标识。 

 

When the Town of Tyrone contacted ASG to produce two municipal monument signs identifying the north and south city limits as a DOT project, it required levels of clearance beyond the norm from the municipality and its engineers, including site location, material selection and crash-impact requirements. Thankfully, not only does using foam save money and maintenance time, it’s impact resistant and carries a higher safety rating than standard masonry. It’s why more towns and cities are beginning to demand it, Wolfe noted.

蒂龙镇与ASG联系，制作了两个市政纪念碑标识，标识上标明了南北向的城市界限，作为一个重点标识项目，市政当局及其工程师对标识的场地清理，场地位置，材料选择和碰撞影响因素极为苛刻。值得庆幸的是，使用泡沫不仅节省了资金和维护时间，而且它具有抗冲击能力，比以往普通的材料具有更高的安全等级。沃尔夫指出，这就是为什么越来越多的城镇开始需要它。

 

After completing the design, ASG turned to longtime partner, Custom Foam Fabricators in Fayetteville, GA, to produce the main structure and exterior of the piece – an elegant 14 x 3 x 6-ft. synthetic foam monument sign with a urethane hard coat and spray-stucco finish, hand painted and hand carved to resemble real brick and stone.

在完成设计后，ASG转向了长期合作伙伴，位于佐治亚州费耶特维尔的自定义泡沫制造商来制作这件作品的主要结构和外观，一个优雅的14×3×6英尺的合成泡沫纪念碑的标识崛地而起，它由聚氨酯硬涂层和喷雾灰泥完成，图案都是手工绘制和雕刻的，这让它与真正的砖和石头更为相似。 

 

Back at ASG, logo circles were custom v-carved in-house on a ShopBot CNC Router Table from 0.5-in.-thick, solid acrylic, and painted custom metallic gold and bronze using polyurethane custom-mixed paint.

回到ASG，标识的一部分在ShopBot CNC切割机桌上内部进行雕刻，材料采用0.5英寸厚的实心丙烯酸，并使用聚氨酯定制混合涂料涂上定制金属金和青铜颜料。

 

The main sign panel, establishing the town’s founding in 1911, was a router-cut, 0.125-in. solid aluminum plate painted bronze with polyurethane paint, while the raised gold lettering was waterjet cut 0.25-in. aluminum with an anodized gold finish.

主要的标识面板是1911年在镇上建立起来的，是一个切割机削减成0.125英寸采用聚氨酯漆的实心铝板，凸起的0.25英寸金字采用水流切割，镀有阳极氧化金的铝。

 

Installed on a 6-in deep concrete footer with breakaway aluminum poles and expandable foam per DOT requirements, the main sign panel was installed using 2-in.-diameter aluminum round standoffs, painted gold to match the letters. Loctite Threadlocker was then applied to the standoffs to deter vandalism. Not only is the Town of Tyrone prominently displaying ASG’s monument sign as the hero image on every page of their website, but The City of Fairburn, which is just a few miles away, asked for permission to duplicate the design for their own city limit signs.

这个纪念碑安装在6英寸深的混凝土上，根据ShopBot的要求采用了可分离的铝杆和可膨胀泡沫，主要标识面板安装在2英寸直径的铝制圆形支架上，纪念碑上的字母涂了金色的漆。然后在支架上使用了乐泰螺纹锁，以免发生破坏公物的行为。泰隆镇不仅突出地展示了ASG的纪念碑标识作为首页形象展示在他们的网站，而且就在几英里之外的费尔伯恩市也请求允许复制他们自己的城市限制标识的设计。

 

“We’re now fabricating three similar monument signs and will be installing them shortly。”said Wolfe.

沃尔夫说:“我们正在制作三个类似的纪念碑标识，并将很快安装。” 

 

AWARD-WINNING DESIGN

获奖的设计

When developer Siepmann Reality Corporation (Waukesha, WI) wanted to create three monument signs to mark the entrances and exits for Windrush, a prominent rolling hills subdivision in lake country just west of Milwaukee, they knew they needed to hire someone special, a sign company that could bridge the divide between the subdivision’s rustic aesthetic and the modern monument sign requirements of high visibility, maximum safety and, of course, brand awareness. That’s why they engaged Lemberg, a 90-year-old, employee-owned, Brookfield, WI-based firm specializing in electrical construction, sign design and installation, as well as 24-hour electrical service.

西普曼现实公司(沃基肖，WI)想要在著名的丘陵细分湖国家西部的密尔沃基创建三个出入口的导向标识，他们知道他们需要雇佣一个特别的人，该标识公司可以弥合该小区的乡村美学与现代纪念碑标识之间的鸿沟，后者要求高可视性、高安全性，还要有响应的品牌知名度。当然，品牌知名度是他们聘请莱姆伯格的原因。莱姆伯格现年90岁，拥有威斯康辛州布鲁克菲尔德市的一家公司，该公司专门从事电气施工、标识设计和安装，以及24小时电力服务。

 

As John Wachniak, Lemberg’s signs and lighting division manager, tells it, to realize the client’s vision, the company had to create unique pastoral design concepts by focusing on and using natural materials and items typically found in the bucolic countryside. Elements such as rustic strip stone line the signfaces, while barnyard roof caps top the taller monuments, right down to a pair of utterly charming (not to mention active) weathervanes installed at the top of two of the monuments.

正如莱姆伯格公司标识和照明部门经理约翰·瓦希尼亚克（John Wachniak）所说，为了实现客户的愿景，公司必须创造独特的田园设计理念，专注于和使用通常在田园乡村发现的自然材料和项目。标识上布满了质朴的石头，而谷仓的屋顶覆盖着更高的纪念碑，甚至在两座纪念碑的顶部安装了一对非常迷人的风向标。

 

Textured rustic paint was utilized across the three signs, along with lighted reverse channel letters. All electrical components were hidden inside the monuments, so as not to belie the modern requirements needed to keep the sign visible at night.

三个标识都使用了纹理粗糙的油漆，并使用了发光的反向发光字。所有的电子元件都隐藏在纪念碑内，以免违背现代美学的要求，始终保持标识在夜间可见。

 

Installation moved quickly, with a single crane truck and two installers moving the elements into place and setting up power over the course of several days. “The client and residents were extremely pleased with the visual appeal of the signs when we finished,” said Wachniak, “and the design took first place at the Wisconsin Sign Association Sign Design Contest.”

安装工作进展很快，一辆吊车和两名安装人员将这些元件安装到位，并在几天的时间里安装好电源。瓦希尼亚克说:“当我们完成设计时，客户和居民对这些标识的视觉吸引力都非常满意。”后来该设计在威斯康辛州标识协会标识设计竞赛中获得了第一名。

 

A PIECEMEAL APPROACH

一个“支离破碎”的方法

Building on more than 30 years’ experience, TKO Signs out of Plainfield, IN is known for uniting maximum signage impact with an easy production process, from permitting to final installation.

凭借30多年的经验，TKO标识公司走出普莱恩菲尔德，它凭借用最大限度的标识效果与一个简单的生产过程相结合而闻名。

 

According to Lee Faulkner, national sales manager at TKO, the company recently fabricated and installed more than 400 signs for the Hendricks Regional Health Plainfield rebrand, ranging from small ADA signs to three large exterior monument signs.

TKO的全国销售经理李•福克纳(Lee Faulkner)表示，该公司最近为亨德里克斯地区的普莱恩菲尔德医院(Hendricks Regional Health Plainfield )制作并安装了400多个标识，从小型ADA标识到三个大型外部纪念碑标识。

 

Hendricks Regional Health Plainfield serves patients from southern Hendricks, northern Morgan, eastern Putnam and western Marion counties, so, as you might imagine, removing or replacing all of the hospital’s signage at once wasn’t an option. To keep visitors oriented during the rebrand, Faulkner and his team devised a plan to repurpose and refurbish the existing monument signs one at a time.

普莱恩菲尔德医院为来自亨德里克斯南部、摩根北部、普特南东部和马里昂西部的病人提供服务，所以，正如你可能想象的那样，立即移除或更换医院的所有标识并不是办法。为了在重新树立品牌的过程中保持游客的方向感，福克纳和他的团队设计了一个计划，对现有的纪念碑标识进行重新定位和翻新，但一次只改一个一个。

 

“Our team would take one existing monument sign down and bring it back to the shop, while leaving the remaining signs in place,” Faulkner said. “Then, we’d refurbish the sign in our shop, return it to the Plainfield Campus a short time later, and then take down the next sign and repeat the process.” In this way, there would always be at least two signs in place to help visitors find their way.

福克纳说:“我们的团队将拆除一块现存的纪念碑标识，把它带回商店，同时把其余的标识保留下来。然后，我们会在我们的商店重新装修标识，不久之后把它送回普莱恩菲尔德医院，然后取下下一个标识，重复这个过程。通过这种方式，总会有至少两个标识到位，以帮助游客找到他们的路。”

 

New 0.25-in. aluminum faces with 0.5-in. push-through, clear acrylic letters were added to the refurbished signs, along with the newly rebranded logo set as a true cabinet with internal illumination and second surface vinyl graphics. Because of the one-in-one-out rule, the process was slower to be sure, but the clients’ costs were similarly downsized, and there was no need to rezone or seek new approvals on the signs because all of the original elements were being reused.

重新制作的亚克力发光字上会添加新0.25英寸的铝面，以及更新的标识设置，也为标识表面包装了乙烯基图形。由于采用一对一的规则，这个过程确实较慢，但客户的成本也同样缩小了，并且没有必要重新划分或寻求新的批准，因为所有标识都是翻新的。

 

I AM GONNA PLAY SUN CITY

太阳城标识

Bootz & Duke Sign Co. in Phoenix knows a thing or two about monument signs. Founded in 1964, the family-owned business has been building quality signs for three generations. Recently, they completed several monument signs with digital boards for 12 recreation centers in Sun City, AZ, including several surrounding the Lakeview Recreation Center.

凤凰城的杜克标识公司对纪念碑标识也了如指掌，这家家族企业成立于1964年，三代人一直在打造高质量的标识。最近，他们为亚利桑那州太阳城的12个娱乐中心完成了几个带有数字媒体的纪念碑标识，包括几个环绕湖景娱乐中心的标识。

 

Sun City is a community for adults over 55 located northwest of Phoenix. At its heart sits scenic Viewpoint Lake, and nearby Lakeview Recreation Center offers a wide array of sports and activities, including tennis, boating, swimming and even mini-golf.

太阳城是位于凤凰城西北部的一个面向55岁以上老年人的社区，它的中心坐落在风景秀丽的观景湖，附近的湖景娱乐中心提供各种各样的运动和活动，包括网球、划船、游泳和迷你高尔夫。 

 

“We were asked to create something non-traditional for the design,” said Charlie Gibson, vice president of sales at Bootz & Duke. To meet this request, Gibson and his in-house designers chose aluminum angle and aluminum skin construction for the 10 x 12-ft. monuments, with push-through acrylic lettering and smooth and stucco textured paint.

杜克标识公司销售副总裁查理·吉布森(Charlie Gibson)说：“我们被要求为设计创造一些非传统的东西。”为了满足这个要求，吉布森和他的室内设计师选择了铝角和铝皮构造为10×12英尺纪念碑，它也能用丙烯酸刻字，还有平滑和灰泥纹理油漆。

 

Crafted to mirror the look and feel of an ocean wave, with Daktronics Galaxy Digital Boards attached to showcase the city’s upcoming events and activities, the monuments were sure to draw the attention of drivers from the street.

这些精心制作的纪念碑，衬出了海浪的外观和感觉，达科力银河数字广告牌将会出现在城市中心，到时候肯定会使路人频频驻足观赏。

 

This caused a bit of an issue: Due to Sun City’s unique zoning ordinance, the Rec Center is technically zoned the same as residential areas. In addition, Maricopa County has its own ordinance that requires all monument signs to be 20 ft. back from the street.

这引起了一些问题：由于太阳城独特的分区条例，康乐文化中心在技术上已划作与住宅区相同的地带。此外，马里科帕县有自己的规定，要求所有纪念碑的标识都必须离街道20英尺远。 

 

“We had to lobby and get a variance to install the signs near the property lines,” said Gibson. “It took a bit longer, but we do a lot of work in this town, so we were expecting it. Plus, I was looking forward to the challenge.”

吉布森说：“我们不得不劝说工作人员允许在房子附近附近安装标识。虽然花了一点时间，但我们为这个城镇做了很多工作，所以我们希望结果能与我们想象的一样。不过我期待着每一个挑战，只有高难度的挑战才能激起我们团队的工作激情。”