Printing technology has evolved from the early days of screen printing to the latest in digital printing.Massivit 3D hosted a North American open house event at The Color Spot, Inc., in Marietta, Georgia where they informed attendees that the next evolutionary step will be 3D printing (especially now that the technology’s speeds are faster).
印刷技术已经从早期的丝网印刷发展到最新的数字印刷技术。Massivit 3D在佐治亚州Marietta举办了一场北美开放日活动，他们旨在告诉与会者，下一步将会把目标转为3D打印。
The event attracted graphics providers, sign shop owners, movie prop producers, amusement park theming professionals, and Sign Builder Illustrated to learn more about how 3D printing can generate new sources of revenue.
该活动吸引了众多行业人士前来参观，有标识店老板、电影道具制作人、游乐园主题专业人士，以及手语绘图作者等，对它们来说3D打印是一件新奇又有趣的事情。
Massivit’s 3D printing leverages unique, patented Gel Dispensing Printing (GDP) technology to produce lightweight, large format, hollow models and displays with instant polymerization and without geometric constraints or the need for complex support structures. Its flexible levels of transparency allow for illumination, backlighting, and a range of finishes (many on display here).
Massivit的3D打印拥有独特的专利印刷技术，即时聚合，不受几何模具约束。它的特点是重量轻、大尺寸、没有复杂的支撑结构和显示屏。透明度随着灯光强度而变化，且3D打印在背光标识和装饰中也有一系列应用。
A testimonal from The Color Spot Owner Justin Merletti about how Massivit 3D printing capabilities were being utilized at his shop accompanied informational sessions conducted by Massivit 3D President Kevin Sykes and East Coast Sales Manager Matt McEwan.
老板贾斯汀·梅莱蒂对Massivit 3D打印功能在他的店里进行使用情况的评估，并与Massivit 3D总裁凯文·赛克斯和东海岸销售经理马特·麦克尤恩进行了进一步交流。
They showed videos demonstrating how their 3D printing technology differs from thermoforming (allowing the ability to scale and form in minutes and eliminating the need for a finish), as well as examples of how 3D-printed objects were being used for bus wraps props, billboards, point-of-purchase displays, illuminated objects, and more.
他们向大家展示了3D打印技术与热成型技术的区别，以及3D打印产品如何被用于公交车包装、广告牌和灯箱等领域。
East Coast Sales Manager Matt McEwan explains the average Massivit application types.
东海岸销售经理马特·麦克尤恩为大家解释了Massivit的应用类型
McEwan explained that the average Massivit application type was led by Props & Displays (retail, entertainment, promotional, theming, etc.), followed by Thermoforming (3D signage, retail displays, and vehicle wrapping), Channel Letters, and SEG Frames for fabrics and photos. “The technology is revolutionizing backlit boxes because you can now make all types of shapes instead of squares and rectangles,” he explained.
马特·麦克尤恩解释说：“一般应用于道具和灯箱(零售、娱乐、促销等)，其次是热成型(3D标识、零售灯箱和汽车包装)，发光字和照片框。这项技术正在彻底改变背光模组，因为3D打印可以制作所有类型的形状，不局限于正方形或长方形。”
Sykes spoke about how 3D printing has brought innovation, new applications, and production efficiencies to any industry that has adopted it—from industrial engineering to consumer products.
赛克斯谈到3D打印如何从工业工程到消费品领域为采用它的行业带来新用途，创新和生产效率。
“Health and medical fields are creating prototypes of kidneys, bones, and hip joints, while in the architectural field, Habitat for Humanity is printing houses out of concrete,” he said. “And it’s exciting that people are now starting to take advantage of this technology in the visual communication and graphics arts industries.”
“健康和医疗领域正在创新肾脏，骨骼和髋关节的人工模型。在建筑领域，Habitat for Humanity组织用混凝土打印房屋。”他说， “令人兴奋的是，人们逐渐认识到这项技术的优点，现在视觉传播和图形艺术行业也开始利用这项技术。”
Massivit 3D President Kevin Sykes explains how 3D printing is transforming production.
Massivit 3D总裁凯文赛克斯解释了3D打印如何改变生产
Sykes mentioned how 3D printing is eye-catching. “Our research shows that it has five-times the stopping power versus 2D printing, with four-times the staying power of 2D printing,” he said. “At Macy’s, they recently 3D-printed flamingos for display in the store. People stopped to look at it and then they stayed around to check out the clothes selection.”Sykes caught the attention of attendees when he told them that it’s important to know what your market is with this technology. “Don’t under-value or under-price your 3D-printed products,” he told them. “Customers where money is no object are eager for this output.”
赛克斯提到3D打印的产品具有强大是吸引力。 他说：“我们的研究表明，它吸引顾客能力是2D打印的5倍，让顾客进店消费的能力是2D打印的4倍，在梅西的一家商店中，他们用3D打印的火烈鸟在商店橱窗里展示，结果人们都停下来看着它，然后进店去选衣服。不要低估3D打印产品的能力，要想让你的店铺提高收入，3D打印产品是你的最佳选择“
3D-printed projects on display at the open house event.
在开放日活动中展出的3D打印项目
While the start-to-finish process behind the larger Massivit 1800 Flagship 3D Printer was shown off to attendees in The Color Spot’s production room, attention was also brought to the company’s economical “baby brother,” Massivit 1500 Exploration.
在活动中，主办方把Massivit 1800旗舰3D打印机背后故事从头到尾分享给在座的与会者，同时也引起大家对公司经济支柱之一“宝贝小弟”Massivit 1500 Exploration的关注。
McEwan ended the day by suggesting three areas of return-on-investment for users to consider are: (1) profit on 3D stand-alone jobs; (2) profit on 2D jobs won due to 3D elements; and (3) profit using 3D as marketing bait, noting that non-3D jobs have been won thanks to people’s general interest in at least seeing 3D print technology.
马特·麦克尤恩最后建议用户考虑三个投资回报领域：一、利用3D打印独立工作室收益；二、店铺陈列由3D打印取代2D打印；三、使用 3D作为营销诱饵，让人们对3D打印成为当下流行元素。
 
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