The point-of-purchase (POP) graphics printing sector might not traditionally be known for its sustainability or ‘eco-friendliness.’ Given the nature of POP displays, after all, the graphics need to be changed out often, to keep up with the latest product and service offerings, sales, promotions and trends. As a result, graphics quickly serve their purpose, become outdated and are discarded.
通常情况下，POP图形打印机构不会因为他们的稳定性而广为人知。在品牌商需要宣传推广最新产品，或者进行活动促销时，会需要经常更换标识图形，鉴于POP图像展示的局限性，新的图形很快就能替代旧的图形。
With today’s ‘go green’ mentality, however, traditional signmaking methods are no longer in sync with the demands of many of their major customers—ranging from retailers to government departments—who are concerned with reducing waste going to landfills. In Toronto, for example, the municipal government is encouraging a ‘green economy’ through a combination of local bylaws and programs designed to help businesses transition into more sustainable practices.
然而，随着现在社会提倡“绿色经济”的理念，传统的招牌已经不再适应许多客户（从零售商到政府部门）的需求了，因为大家关心的是，如何减少被淘汰的旧图形进入垃圾填埋场。例如，在多伦多，市政府通过结合当地的章程，帮助企业完善可持续发展的方案来响应“绿色经济”的号召。
In this respect, the wide-format graphics sector’s practices need to be re-evaluated to reduce environmental impact. One answer is to turn to magnetic-receptive technology, which better supports retail outlets’ changeable in-store campaign graphics through ease of use and reduction of waste.
在完善这一方案的过程中，标识制作商需要对整个制作过程进行重新评估，以减少对环境的影响。他们评估得出的结果是—— 要从磁性标识图形入手，来响应“绿色经济”的号召。使用磁性技术来制作标识不仅易于安装和卸载，还能减少材料和成本的浪费，来支持零售商店进行店内活动，随时可更换图形。
Sticking to it
可持续发展
A magnetic-receptive material is one that, like steel or iron, will ‘stick’ to a magnet. The concept behind magnetic-receptive graphics is to coat a thin, flexible, printable film with micro-iron particles on the rear surface, such that the substrate will then be attracted to a magnetic system.
磁性接收材料就像钢铁一样能粘在磁铁上。磁性技术的原理是在材料背后的表面上涂覆一层柔性、可印刷的薄膜，里面的微型铁颗粒将被吸引到磁性基板上。
The film can be printed with digital or analogue processes and devices, depending on the coating on its front surface. No special knowledge is required on the part of the graphics printing professional.
薄膜可以被印有数字或类似的工艺图案，这一操作取决于它表面上的涂层，即使印刷专业人士没有这种特殊的专业知识，也能轻易的进行操作。
Once printed, the film is applied to a thin, flexible magnetic sheet. These are available in rolls or as single sheets in widths up to 0.6 m (2 ft). Some come with an adhesive on their rear surface, making them easy to apply to store fixtures or frames. Others are double-sided, such that one side is applied to a metal frame or stuck to magnetic-receptive paint on a wall, while the side facing away from the wall or fixture then supports the graphic.
一旦开始印刷，薄膜就被应用到薄而柔软的磁性基板上，这些用于卷材或板材的薄膜，宽度可达0.6米（2英尺）。为了易于固定装置，薄膜表面带有粘合剂它的一面被粘在磁性接收材料上，而背离固定装置的一面用来显示图案。
The magnetic-receptive paint ‘activates’ the wall surface, as it contains micro-iron particles similar to the rear surface of the printed media. This is what allows the magnetic sheet to stick to the wall.
磁性接收材料能“激活”墙壁的表面，因为它含有类似印刷介质表面的微铁颗粒，这就是为什么磁片能粘在墙上的原因一样。
Some magnetic systems also offer built-in ‘locking,’ such that when two magnetic components are joined, they align themselves perfectly to each other and lock into place. This allows the layering of dimensional graphic fixtures atop magnetic-receptive bases, including those with ../images, to create eye-catching three-dimensional (3-D) results.
一些磁性介质还具有内置的“锁定”功能，当两个磁性部件接触时，它们能精确地对准，并锁定对位，这种功能使在磁性接收底座（包括具有图像的基座）上的图形自动进行分层，以产生醒目的三维立体效果。
Reducing waste
减少浪费
Typically, wide-format graphics printed onto a polyvinyl chloride (PVC) substrate cannot be reused or recycled. Once they are outdated, the retailer must remove and then discard all of the materials before starting the process all over again, ordering completely new graphics. This is an expensive and wasteful practice.
通常情况下，印刷在聚氯乙烯（PVC）基材上的宽幅图形不能重复使用，一旦它们过时，零售商必须在处理之前，要先删除所有的材料，然后订购全新的图形，这是一种昂贵而浪费的做法。
With magnetic-receptive materials, waste is reduced because the graphics are more easily installed and removed, but also layered, allowing POP displays to be updated without having to replace frames, fasteners and/or adhesives.
但是，使用磁性接收材料，却使图形更加易于安装、拆卸和分层，从而更新POP图像，而无需更换标识的框架，紧固件或粘合剂。
Additionally, most of the media can be recycled through a complete ‘end-of-life’ process, which may involve returning materials to the manufacturer. Some magnetic-receptive graphics systems are made up of 100 per cent recyclable products, including PVC-free base materials, and media formulated with 20 to 50 per cent post-consumer products.
除此之外，大多数磁性接收材料是可以被回收的，磁性标识图形由可回收的材料组成，包括PVC材料，以及20至50％被消费后的产品。
So, future updates do not mean retired graphics must be sent to a landfill. Instead, magnetic-receptive media can typically yield an energy source—i.e. it is used for electricity production—and new steel production, due to the high iron content of the coating.
因此，标识更新并不意味着退休的标识会被送到垃圾场里，相反的是，由于镀层铁含量高，磁性接收材料通常可产生能量源，用于电力生产。
The energy-from-waste process involves shredding the material and feeding it into a system with multiple boilers. The steam produced by the boilers is used to power a turbine that generates electricity.
变废为宝的过程包括切碎材料，并将其送入具有多个锅炉的系统中，锅炉产生的蒸汽可为发电的涡轮机供电。
Meanwhile, prior to the waste being fed through the boilers, the process also involves the recovery of ferrous material. Any that is missed during this front-end extraction is later separated from the boilers’ ash byproduct.
与此同时，在废物通过锅炉作用变成新材料之前，还涉及黑色金属材料的回收，前端提取过程中，漏掉的任何物质都会随锅炉作用产生的副产物进行分离。
For every 0.9 t (1 ton) of retired graphics processed, nearly the same quantity of greenhouse gases (GHGs) is avoided that would otherwise have been emitted during new steel production. And for every 1.2 t (1.3 tons) of ferrous metals extracted from the magnetic-receptive materials, a new hybrid car can be produced.
对于每吨废弃图形的处理，都要避免温室气体的排放，否则将会在新钢铁生产过程中排放出来。此外，从磁性接收材料中还能提取出黑色金属物，每1.2吨-1.3吨的黑色金属物就可以生产出一种新的混合动力车。
Additional benefits
额外的收益
As suggested earlier, beyond creating more sustainable graphic displays, magnetic-receptive media also offer other advantages over traditional print media, such as rigid boards, adhesive-backed PVC or even a direct-print magnetic substrate.
如前所述，磁性接收材料除了持久耐用以外，还具有传统打印介质的其他优点，甚至可直接打印到磁性基板上。
For one thing, magnetic-receptive media are designed for ease of installation, repositioning, removal and change-out. Rolling the thin, wrinkle-free film onto the desired surface takes only a few seconds and requires no specific installation expertise. Any in-store personnel can handle it, with no resulting flaws.
一方面，磁性接收材料易于安装和重新定位，也方便拆卸和更换。将无皱纹的薄膜滚动到所需的物体表面只需几秒钟，也不需要具体的安装专业知识，任何店内人员都可以处理。
Also, once magnetic fixtures are installed in-store, roll-based magnetic-receptive graphics will drastically reduce the retailer’s signage shipping costs—in some cases, by more than 50 per cent—and eliminate the hassle of incidental damages during transportation.
另一方面，一旦磁性标识图形固定安装在店内，基于滚动的磁性标识图形将大大降低零售商的运输成本，在某些情况下，能减少超过50％的成本，并且还能消除运输过程中偶然被损害的麻烦。
Indeed, magnets designed for direct printing are typically thick and tend to limit graphic size and quality. Magnetic-receptive media will not only be less likely to suffer dings or corner damage during shipping and installation, but will also offer optimized surfaces for photo-quality graphics, similar to other common printable substrates.
事实上，用于直接印刷的磁性接收材料通常设计的很厚，并且图形的尺寸和质量都有一定的限制。磁性接收材料不仅在运输和安装过程中不会遭受角落损坏，而且还能提供优质的图形表面，与其他常见的可印刷基板相似。
As for the aforementioned dimensional capabilities, magnetic-receptive graphics can be overlaid in as many as three tiers. Event-based special notices can be applied to a base graphic, along with die-cut overlays or even 3-D fixtures, allowing various elements to be changed based on different seasons and promotional campaigns. The graphics can be layered onto flat and curved surfaces alike.
基于事件的特殊性，商家根据不同季节和促销活动要改变图形来宣传新产品或活动的话，图形可以直接黏贴到平坦和弯曲的表面。
Finally, the more frequently the ../images are changed, the greater the savings, giving retailers the option to put these savings toward new graphics. In fact, magnetic-receptive media can save 30 per cent or more in terms of total cost of ownership (TCO) compared to board- or PVC-based graphic installations. And while printing direct-to-board has cost-efficiency advantages over printing graphics first and then mounting them to a board,after delivery, difficult and time-consuming to install in the store, let alone prone to warping and edge damage.
标识更换越频繁，储存下来的图形就越多，这些旧图形能给零售商的新图形提供多元化的选择灵感。事实上，与基于PVC发泡板的图形安装相比，磁性标识图形可以节省总体成本的30％，或者更多，直接在基板上打印有节省成本的优势，然后将其安装到电路板上，能有效地避免发生翘曲和边缘损坏。
“We’ve seen a great amount of interest in magnetic-receptive systems from sign shops and retailers in Canada,” says Marc Huot, regional manager for Drytac Canada, which manufactures and distributes mounting adhesives, laminating films, coatings and finishing equipment, including liquid laminators. “This innovative technology not only allows for graphics that are considerably more environmentally friendly than traditional signage options, but also offers impressive savings in terms of cost and ease of installation and change-out. It is really a winning option all around, from the perspective of the print professional and the retailer.”
Drytac公司在加拿大分公司的经理Marc Huot说：“我们已经看到加拿大标识商店和零售商对磁性接收材料的兴趣了。为响应社会提倡“绿色经济”的号召，Drytac公司制造了环保型胶粘剂、层压膜、涂料和设备，设备包括液体层压机等。这些创新技术不仅可以使磁性标识图形比传统标牌选项更环保，而且还可以节省成本，轻松地进行安装和更换，从标识专业人士和零售商的角度来看，这是一个绝佳的选择。”
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