In the world of advertising, impressions are everything. And, probably the most cost-effective way to make a huge impression is through vehicle wraps. One car wrap can generate anywhere between 30,000 and 70,000 views per day.
在广告世界里，效果是最重要的。或许最具成本效益的广告宣传效果就是车身贴了。一个车身贴每天都能够出现在30000到70000人的视野范围内。
If you are considering expanding into vehicle wrapping, or just looking for an equipment upgrade, or adding another printer then read on to see what types of printers you should be looking at and why.
如果你考虑拓展车身贴业务，或者只是想要更新设备，亦或是想增加另一台喷印机，那么就请继续读下去，本文会为你介绍你应该选择的喷印机类型以及选择该类型喷印机的原因。
To give you a better idea on what are some of the best printers on the market for vehicle wraps, we spoke to a number of the top printer suppliers and some of their wrap shop customers who are providing cutting edge graphics for all things on the go.
为了给你推荐车身贴市场中最好的喷印机类型，我们对一些顶尖喷印机供应商和提供边缘切割图文的车身贴客户进行了调查研究。
The Competitive Advantage
竞争优势
“Today's wrappers are looking for a printer that goes beyond entry-level capabilities—one that can help provide a distinct competitive advantage for higher productivity and profits without compromising quality,” says Kelly Gornick, marketing communications manager, OKI Data Americas, Wide Format Division, Escondido, California (Editor's note: The wide-format printing group of Seiko Instruments (SII) joined OKI Data in October 2015.) “A durable printer with consistent image quality at fast speed, that is reliable and continues to run without compromising quality,” she adds.
美国OKI数据公司宽幅喷印部门的营销公关经理凯利·戈尼克说：“现在的车身贴商铺都在寻找入门级性能以上的喷印机——在保证质量的前提下，可以提供独特的高产量高利润的竞争优势。一台耐用的喷印机，以极快的速度连续不断地生产高质量图像，那么它就是我们所需要的。”（编者按：日本精工仪器SII公司2015年10月加入OKI数据公司。）
Gornick says a printer upgrade can provide a platform to either compete or help gain higher margins for shops. “This is where increasing your speed can affect your business. For example, if you are producing jobs at 120 square feet per hour, but an upgrade allowed you to produce quality work at a minimum of 350 square feet per hour you could be at least three times more profitable. This example is considering all things are equal including media and ink costs. An increase in volume can also help drive down your price of media, allow you to take on larger jobs and be profitable in more ways.”
戈尼克说：“喷印机升级可以为商铺提供一个竞争平台或者帮助他们获得更高的利润。这就是提高生产速度会影响业务的原因。例如，假若你现有的喷印机以每小时120平方英尺的速度进行作业，而升级版喷印机能够以每小时最低350平方英尺的速度进行作业，那么利润至少是现有喷印机能带给你的三倍。该利润是在包括介质和油墨在内的所有事物成本都相等的前提下获得的。业务量的增加也会降低使用介质的成本，这样你就可以承接更大的业务项目来获得更多的利润。”
She points out that as a result of the consistent, bold color their ColorPainter printers have proven to produce; wrap shops are discussing ways to print and sell their own versions of short-run or custom-color wrap film to other shops and color-change specialists.
她指出，他们的ColorPainter喷印机可以生产出非常醒目的颜色；车身贴商铺也都在研究不同的喷印方案，将他们特有的短期车身贴或自定义颜色的车身贴，出售给其他商铺和变色贴膜专家。
“Instead of being limited to the wrap film shades provided by media manufacturers, wrap shops are printing their own color of choice and applying a textured laminate to give it dimension. Color-change specialists are no longer limited to the colors and size of wrap film rolls provided by media manufacturers. When you print your own brand of wrap film using a 3M adhesive vinyl on the ColorPainter M-64s and protect it with a 3M laminate, it becomes warrantable under the 3M MCS warranty.”
戈尼克说：“为了冲破介质制作商造成的车身贴膜色调的限制，车身贴商铺自己选择颜色来喷印贴膜，并采用层压变形技术来达到立体效果。变色贴膜专家不会再受到介质制作商带来的贴膜颜色尺寸的影响。当你用3M公司的胶状乙烯基来在ColorPainter M-64s喷印机上制作车身贴，并用3M公司的层压制件做为防护，那么它就在3M公司的MSC保修范围内。”
David Conrad, director of marketing, North and Latin America at Mutoh America Inc., Phoenix, Arizona, adds that wrap shops are looking for simplicity, production, reliability and quality output. “These are all key to making the life of the print production manager in any wrap shop job's easier,” he says.
美国凤凰城亚利桑那州的Mutoh公司市场总监大卫·康拉德补充道：“车身贴商铺正在寻找便捷、高产、可靠、优质的输出设备。这些都能使车身贴商铺喷印产品经理的工作变得更便捷。”
Printing on Specialty Materials
喷印在特殊材料上
“Printing on specialty materials is another way wrap providers can differentiate their services and get their customers' wraps to stand out,” says Eric Zimmerman, product manager, Color Products, Roland DGA, Irvine California.
加州欧文罗兰DGA公司的产品经理埃里克·齐默尔曼说：“在特殊材料上喷印贴膜是车身贴供应商推出的新业务，能让客户的车身贴脱颖而出。”
“We've seen prints on reflective materials and matte-colored materials along those lines. A couple of wraps—one from Roland customer Sticker City, Sherman Oaks, California that was printed on reflective silver, and another from 54 Blue Communications, Calgary, Alberta, Canada, printed on matte black—really stand out. Combining large printed areas with layered or separate print and contour cut graphics makes for a really interesting look. This approach doesn't require as much coverage or ink and material as other vehicle wrap jobs, yet produces results that are just as profitable and impactful.”
齐默尔曼说：“我们见过在反光材料和哑光材料上喷印贴膜。这两种贴膜分别是：罗兰公司在加州谢尔曼橡树区的的客户Sticker City，他们是在反光银材料上喷印贴膜；另一种是加拿大卡尔加里阿尔伯塔省的54蓝色通信公司，他们是在哑光黑材料上喷印贴膜。结合分层或单独的大型喷印范围，将贴膜进行轮廓切割可以产生意想不到的效果。这种方法不像其他车身贴项目需要大量的油墨和材料，但是最终产品也会带来高利润。”
Wrap Models from Roland
罗兰车身贴模型
Zimmerman says Roland's SOLJET XR-640 printer/cutter delivers not only high quality imaging and outstanding productivity, but also unmatched versatility. It includes integrated contour cutting and offers 7-color or 8-color ink configurations, with CMYKLcLm plus Light Black, White and Metallic Silver ink options.
齐默尔曼说，罗兰公司的SOLJET XR-640喷印机不仅可以提供优质图像和高生产率，还有其无与伦比的多功能性。它包含综合性轮廓切割模式，提供七色或八色油墨配置——CMYKLcLm模式以及浅黑色、白色和金属银油墨选项。
“Our new SOLJET EJ-640 printer is specially designed to provide high productivity and lower operating costs, making it ideal for shops that want to do large quantities of fleet graphics, but may not require the versatility of a printer like the XR-640.” “Similar models are also available in our VersaCAMM and VersaExpress lineups for wrap operations that are looking to make a smaller investment and are willing to sacrifice some of the print speed, ” Zimmermann adds.
齐默尔曼补充道：“我们的新型SOLJET EJ-640喷印机是为提供高生产率和低运行成本而特别设计的，使得它成为想做大规模图文商铺的最佳喷印机选择，且无需像XR-640喷印机一样具备多功能性。类似的模型在我们的车身贴生产设备VersaCAMM和VersaExpress阵容中都是可用的。”
James Naccarato with Iconography Studios in Los Alamitos, California says their Roland units empower the shop to print, laminate and wrap non-stop. “The quality, versatility and low running costs enable us say ‘yes’ to any job that comes our way.”
加州洛斯阿拉米托斯Iconography Studios公司负责人詹姆斯·那卡罗特说，他们的罗兰喷印设备能够使得商铺不间断地进行喷印、层压和包装。他说：“高质、通用、低运行成本使得我们能够胜任所有的业务项目。”
“We laminate everything we produce, sometimes within an hour of printing,” adds Nick Woodward, graphics manager for Richard Childress Racing. “The Roland inks are durable and the colors are right on. Our graphics hold up at over 200 miles per hour!”
理查德·切尔德里斯车队的图文经理尼克·伍德沃说：“我们把所有产品都进行层压处理，通常情况下一个小时之内就可以完成喷印过程。罗兰公司的油墨很耐用并且颜色也很正。我们的图文能够抵挡住每小时200英里高速行驶带来的损坏。”
Mimaki Users Wrapping Inside Vehicles Too
Mimaki用户的汽车贴膜
Ken VanHorn, director, Marketing and Business Development, Mimaki USA, Suwanee, Georgia reports that some of their users are not just wrapping the exterior of a vehicle; they're using Mimaki products to enhance interiors, from custom printing seating surfaces to providing dashboard graphics. “Expanding beyond wrapping the outside to offer custom graphics and decorated goods is a way for wrap shops to grow their business incrementally.”
坐落于乔治亚州萨沃尼的Mimaki美国公司市场业务部门总监肯恩·范霍恩说：“我们其中一些客户不仅在车辆外部贴膜，他们同样使用Mimaki公司的产品来装饰车辆内部，从定制喷印座椅表面到制作仪表盘图文贴膜。除了外部车身贴业务之外，提供定制图文和装饰产品是车身贴商铺提高业务量的一种有效手段。”
VanHorn points out that Mimaki offers several products that are used by shops for wraps. “The Mimaki UJV500 UV-LED printer offers exceptional weatherability for vehicle wraps," he says. "This model uses Mimaki original LUS-200 UV inks that were jointly developed with 3M Company. When applied onto select 3M media and installed using 3M guidelines, this ink carries the 3M MCS Warranty, widely recognized as the industry's most comprehensive finished graphics warranty. These inks offer 200% flexibility and are ideal for applications with curved surfaces such as vehicle wraps and fleet graphics where stretching could crack other UV inks.”
范霍恩指出：“Mimaki公司为车身贴商铺提供了几种不同效果的喷印设备，包括可以生产良好耐候性贴膜的Mimaki UJV500 UV-LED喷印机。该设备采用Mimaki与3M公司联合开发的原始LUS-200 UV油墨。当该油墨用于精选的3M公司介质且根据3M公司指导方案进行安装时，它就获得了3M公司的MCS保修承诺——公认业内最全面完整的图文保修承诺。这些油墨可以提供200%的灵活性和理想的应用与曲面，适用于车辆的包装以及舰队图形打印，并不惧怕拉伸时会破裂，并且可以抵抗强烈的紫外线。”
Other Wrap Options
其他车身贴喷印机选择
Other models for wrap shops include the Mimaki JV400LX roll-based printer uses eco-friendly, water-based latex inks that are fast-drying for immediate handling or secondary processing. “Prints don't need to outgas before lamination, so installation isn't delayed. This cooler-running model is more energy efficient yet still delivers breathtaking print quality. It features orange and green ink—plus the world’s first White latex ink—to produce a wide range of applications. The addition of orange and green inks greatly widens the color gamut so that more colors can be accurately reproduced. This is especially important when matching corporate colors on different surfaces,” VanHorn explains.
适于车身贴商铺的其他喷印设备，包括Mimaki JV400LX卷材基质喷印机采用环保型水性乳胶快干油墨，便于立即处理或二次加工。范霍恩解释道：“由于喷印前无需进行除气过程，因此安装过程并不会推迟。自带冷却系统的喷印设备更节能，同时也能提供惊人的喷印质量。它以橙色和绿色油墨以及世界第一的白色乳胶油墨为特色，适用于多种应用。橙色和绿色油墨大大地拓宽了色域，能够精确地再生成更多的颜色。这在不同表面匹配整体颜色时尤为重要。”
He says the Mimaki CJV Series of cut-and-print devices use eco-solvent inks in a variety of colors. “The CJV Series printers (available in a variety of widths and production levels) can print onto many popular brands of marking films using eco-solvent inks that are UV- and scratch resistant. When printed onto vinyl films for vehicles, the inks won't crack or separate when applied to tricky corners, concave or convex surfaces, or over fasteners.”
他说：“Mimaki CJV系列的切割喷印设备使用各种不同颜色的弱溶剂型油墨。CJV系列的喷印机（可在各种宽度和生产水平下作业）使用UV抗划弱溶剂型油墨，能够在许多流行品牌标记贴膜上进行喷印。当喷印在车辆乙烯基贴膜上时，该油墨在难处理的角落、凹凸表面或紧固件上方都不会破裂或分离。”
Lastly, he suggests the Mimaki JFX Series printers can be used to surface decorate existing goods—such as vehicle seating surfaces, tonneau covers, mud flaps, keys and key fobs, etc., to compliment a wrap job. West Coast Customs, Burbank, California recently installed a Mimaki JV400LX large format inkjet printer in its shop and use it for vinyl wraps—everything from artwork for the walls of the shop to full vehicle wraps. “Vehicle wraps, graphics and artwork are very important to our branding and our business,” reports Ryan Friedlinghaus, CEO of West Coast Customs. “Having the Mimaki JV400LX printer aids in building the best custom cars on the planet.”
最后，他提到可以用于生产表面装饰物品的Mimaki JFX系列喷印机，例如车辆座椅表面、车厢盖布、挡泥板、钥匙以及钥匙链等等，都可以用来为车身贴项目增添亮点。加州伯班克West Coast Customs公司最近引进了Mimaki JV400LX大幅喷墨打印机，用于生产各种乙烯基贴膜——从该公司墙上的艺术品到完整的车身贴。West Coast Customs公司CEO赖安·弗伦丁浩说：“车身贴、图文和艺术品对我们的品牌和业务都是非常重要的。Mimaki JV400LX喷印机能帮助我们制作世界上最好的定制车身贴。”
A Wrappers Delight from Mutoh
满足车身贴需求的Mutoh喷印设备
Conrad points out that the Mutoh ValueJet 1624 is an ideal unit for wrap shops. “For years it has been known as ‘The Wrapper's Choice'.This printer is a real workhorse and production printer that is easy to learn and simple to operate. It is ideal for the beginner or the professional wrap shop looking to grow production and expand their business. Smart Technology features like ValueJet Status Monitor, which allows printer operators to monitor the status of the printer remotely, Intelligent Interweave print technique is a technology that lays ink down in selectable wave patterns to virtually eliminate banding and the two year warranty are all features that really do make the ValueJet 1624 a smart choice for wrap shops,” he reports.
康拉德指出Mutoh ValueJet 1624设备对车身贴商铺来说是理想选择。他说：“多年来该设备一直被看作‘车身贴制作商的最佳选择’。这台喷印机是一台真正的重负荷机器，并且易学易操作。它对初学者或专业车身贴商铺来说都是最佳选择，能够提高其生产率、增加其业务量。ValueJet状态监控智能技术可以实现远程监控喷印机运行状态，智能交织喷印技术将油墨固定在可选择的波形图案中以消除条带，两年的保修承诺使得ValueJet 1624喷印机成为车身贴商铺的最佳选择。”
Zachariah Lujano, owner at WrapNation.com, Phoenix, Arizona says that their Mutoh ValueJet printer sets them apart in the wrap industry. “The interweave technology keeps our prints from banding, and the colors we put out look like their RGB. Speeds are fast to keep up with demands and every client is 100% satisfied because of this option,” he explains.
美国亚利桑那州凤凰城WrapNation公司的负责人撒迦利亚·卢杨说，Mutoh ValueJet喷印机使得他们成为车身贴行业中的佼佼者。他解释说：“交织技术保护我们的产品不受条带影响，产品的颜色看起来和三原色RGB是一样的。我们需要加快生产速度以满足需求量，并且由于这台喷印机，每个客户都是100%满意。”
The Rise of Latex Printing
乳胶喷印技术的崛起
Timothy Mitchell, HP Latex Solutions Specialist, HP Latex Group, Alpharetta, Georgia says that wrap shops using HP's Latex printing system is on the rise. HP Latex Ink is a huge hit with wrap shops, he says, because it is very elastic ink by nature, has terrific image quality and color gamut, and you don't have to wait to laminate as you do with solvent printers.
乔治亚州阿法乐特惠普乳胶方案专家蒂莫西·米切尔说，使用惠普乳胶喷印系统的车身贴商铺不断增加。惠普乳胶油墨对车身贴商铺来说是一个巨大的冲击，因为它本质上是非常有弹性的，并且能呈现出极好的图像质量和色域，你也无需像使用溶剂型喷印机一样进行层压过程。
“Everyone goofs a panel sooner or later, but with HP Latex, you just print another, right then, and laminate, right then. Also, with the built in closed-loop color calibration on the HP Latex 360 and 370 Printers, you can keep the colors very consistent over time by simply printing an automated color chart—the onboard i1 spectrophotometer reads the charts and adjusts the ink levels and linearization automatically. The key to printing panels that look the same over time is having a rational and easy-to-use color calibration system, and HP Latex Printers are among the few printers that have this built in.”
米切尔说：“任何人迟早都会出错，但是如果你使用惠普乳胶喷印系统，你只需连续地进行喷印、层压、喷印、层压过程就可以了。同时，使用闭环色彩校准惠普乳胶360和370喷印机，简单地喷印一个自动化颜色图表，随着时间的推移也不会褪色——这是由于喷印机上自带i1分光光度计，可以读取图表数据并自动调整油墨水平和线性化。保证喷印产品不会随着时间的推移而褪色的关键就是使用带有合理的易于操作的颜色校准系统，而惠普乳胶喷印机就自带该校准系统。”
He explains that the HP Latex 360 and 370 printers are the most popular with wrap shops, no question. “The speed and full end-to-end color calibration are the most coveted features. The HP Latex 370 Printer now adds a bulk ink system, so the cost goes down by about 23 percent, and it greatly reduces the likelihood of running out of ink on a job. The HP Latex 360 and 370 Printers also create their own ICC profiles, so if you want to make unique customer color profiles, it's as easy as pushing a button.”
他解释说：“惠普乳胶360和370喷印机在车身贴商铺中是最受欢迎的，这是毋庸置疑的。喷印速度和完整的端对端颜色校准系统是其最大的优势。惠普乳胶370喷印机目前增加了散装油墨系统，因此其成本下降约23%，并且大大降低了油墨用尽的可能性。惠普乳胶360和370喷印机也创建了自己的ICC档案，所以如果你想要独特的客户颜色配置文件，就如同按下按钮一样容易。”
The ColorPainter Solution
ColorPainter解决方案
OKI's Gornick says the precision engineering and quality manufacturing combined with advanced print technologies are what make ColorPainter printers the preferred solution for high-production wrap shops that require a durable, industrial printer.
OKI公司的戈尼克说，结合先进喷印技术的精密设计和优质生产的ColorPainter喷印机，已然成为高产车身贴商铺的首选耐用工业喷印机。
The ColorPainter M-64s includes industrial Piezo printheads engineered for ultra-fast printing speeds and longer wear time, which reduces waste and saves on replacement costs. The new SX and SX 3M inks in the ColorPainter M-64s printer contain more pigment than competitive inks, which reduces ink usage and running costs, while producing high-density graphics with superior outdoor durability. The ColorPainter M-64s also includes advanced technologies like new optical sensors that automatically perform both media advance and bi-directional position adjustment so the operator does not have to make complicated manual adjustments when new media is installed or when the print mode changes.
ColorPainter M-64s喷印机配备超快喷印速度和耐磨工业压电式喷头，能够有效地减少废物且节约了替换成本。ColorPainter M-64s喷印机使用的新型SX和SX 3M油墨比其他有竞争力的油墨包含更多的色素，这样在生产卓越户外耐久性的高密度图文时，就降低了油墨的使用和运行成本。ColorPainter M-64s喷印机还包括先进的技术，如新型光学传感器——能够自动执行介质先行和双向位置调整工序，因此当安装新介质或改变喷印模式时，操作员就无需进行复杂的手动调整。
Darren Dees, President at Zebra Wraps LP, Houston, Texas, says their ColorPainter has become a key piece of equipment for their wrap business. “Our ColorPainter printers using GX 3M ink produce the brightest and longest-lasting color. Much of the value in our work comes from how long they last and still look good,” says Dees. “ Other industry professionals have commented to us that they knew we had produced the wraps, just from the color. For us, there really is no other choice than a ColorPainter printer as it is an integral part of producing the best wraps possible,” he adds.
德克萨斯州休斯顿Zebra Wraps LP公司负责人达伦·迪斯称，他们的ColorPainter喷印机已经成为发展车身贴业务的关键设备。他说：“我们的ColorPainter喷印机使用GX 3M油墨喷印出最亮最持久的颜色。我们的产品价值就在于，无论过了多久，它们看起来还是和新的一样。其他业内人士评论说，他们知道我们已经发展了车身贴业务，特别是在颜色方面脱颖而出。对我们来说，没有比ColorPainter更好的选择了，因为它是生产最佳车身贴不可分割的一部分。”
Dees reports that they recently produced an entire series of industrial truck wraps used in oilfield trade shows throughout the country. “The wraps were produced without seams on our ColorPainter printers using GX 3M ink. The trade show attendees would reach out and touch the wrap asking if it was paint -- that is a direct result of the bright, vivid color produced on our ColorPainter printers,” he concludes.
迪斯说，他们最近生产出了用于全国油田贸易展的整套工业卡车车身贴。他说：“该车身贴是通过ColorPainter喷印机采用GX 3M油墨生产出的无缝贴膜。展会参观者会伸手触摸并询问是否为油漆，我们就会告诉他，这是用我们的ColorPainter喷印机生产出来的明亮鲜艳的贴膜。” |
