LED lighting has become a major force in signage markets for channel letters, cabinet signs, message reader boards, and large-format video-screen displays. The growing demand for more advanced, brighter, and eco-friendly sign-lighting solutions has pushed manufacturers to develop a broad range of high-quality LED-based sign lighting products that deliver effective solutions at increasingly competitive prices.
LED照明技术已经成为标识市场的主要推动力，包括槽形发光字、灯箱标识、信息阅读板和宽幅荧光屏展板方面的应用。随着对更先进、明亮、环保的标识照明技术需求的不断增长，标识制造商研发了多种高质量LED标识照明产品，这些产品有效地解决了价格增长问题。
With this market report Sign & Digital Graphics aims to provide a snapshot of the marketplace from the sign shop's perspective. Our goal is to help gain a clearer picture of the segment including the types of jobs being done, the equipment being used and the relative health of illuminated signage today.
有了这项市场研究报告，标识数码制作公司打算从标识商铺视角打入市场。我们的目的是获取较清晰的图片，包括项目类型、设备类型和相对环保的照明标识。
Survey Methodology
调查方式
The survey was conducted via electronic mail through SurveyMonkey.com in compliance with with all CAN SPAM Act laws, as well as with NBM's own privacy policy (see www.nbm.com/privacy-statement). Respondents were selected from the Sign & Digital Graphics subscriber database and all survey recipients were provided the same version of the survey. A total of 333 responses were received, and no less than 136 responses were received on any given question. Some survey totals equal more than 100% because readers check all of the categories that apply. All statistics and statements found in this report are based upon survey findings.
这项调查通过SurveyMonkey.com电子邮件方式进行，按照反垃圾邮件法和NBM自己的隐私政策。受访者都是从标识数码制作公司的用户数据库中选取的，每位受访者都持有同样的调查问卷。我们一共收到333份回复，其中有136份回复了所有问题。这项报告中所有的统计数值和报表都是以调查结果为准的。
The survey was conducted in March and April 2016 and included verified businesses and subscribers of Sign & Digital Graphics magazine. These businesses are primarily involved in signage and digital graphics including wide-format printing, commercial, dimensional, electric, P.O.P., exhibit displays, vehicle wraps and outdoor advertising.
这项调查是在2016年3月、4月开展的，包括标识杂志社已证实的贸易商和用户。这些贸易主要是涉及标识数码图形的，包括宽幅喷印、商业广告、立体标识、电子标识、P.O.P、展板、车身广告和户外广告。
The Shops
商铺调查
We surveyed a wide range of shops from all 50 states, with some located outside the continental U.S. Most respondents (64%) indicate that some portion of their business is directly related to LED/EMC illuminated signage. Most shops (58%) indicate no change in their staffing size compared to last year.
我们在美国50个州里调查了多个商铺。64%的受访者表示，他们的贸易是跟LED/EMC照明标识直接相关的。58%的受访者表示，和去年相比，他们的人员规模没有任何变化。
Of the shops participating in the survey 33% indicate that they employ full-time licensed electric sign installers. Of the shops with full-time installers, 48% report paying them wages up to $25 per hour, while 8% of those shops report installer wages above $35 per hour.
33%参与调查的商铺表示，他们会雇佣全职电子标识安装员。48%雇佣全职安装员的的商铺，支付给他们每小时25美金的薪水，而8%的商铺称安装员薪水在每小时35美金以上。
A majority (55%) of the shops surveyed say they offer some type of warranty for their electric signage work. Of those shops offering warranties, the majority (69%) say that the warranty does not increase the price of the installed job. Most shops (53%) offer a combination of both a shop warranty and the LED/EMC component manufacturer warranty.
55%的调查商铺用提供担保的方式来支付电子标识工作。69%的提供担保的商铺称，这项担保不会增加安装工作的价格。53%的商铺提供商铺保证书和LED/EMC元件制作商保证书。
Regarding the educational resources used by shops, 25% of respondents indicate that industry magazines are a top resource used by installers for continued training and education.
关于商铺使用的教学资源，25%的受访者称，行业杂志是安装员继续培训和教育使用的顶级资源。
It seems that shops are quite active on social media as well. The majority (72%) of shops actively manage Facebook as their social media channel. Other social media outlets being used by shops include LinkedIn (49%), Google+ (34%) and Twitter (24%). One fourth (25%) of survey respondents indicate that they don’t actively manage social media for their business.
商铺使用社交媒体发展业务似乎也很普遍。72%的商铺把脸书当做他们的社交媒体渠道。商铺使用的其他社交媒体软件还包括邻客音（占比49%）、谷歌+（占比34%）还有推特（占比24%）。25%的商铺不使用社交媒体来发展业务。
Lighting Sources
照明来源
For sign illumination jobs, 17% of the shops surveyed say they use LEDs exclusively while 43% say they mainly use LEDs. Most (61%) shops say they use fluorescent at least some of the time, and 38% say the same regarding their use of neon.
关于标识照明来源，17%的商铺只使用LED照明，而43%的商铺表示他们主要是用LED照明。61%的商铺称，他们偶尔会使用荧光灯照明，38%的商铺则表示他们有时会用霓虹灯照明。
When it comes to how shops illuminate sign cabinets, the majority (53%) of respondents say they use LEDs most or all of the time. And 59% of respondents say they sometimes use fluorescent lighting for sign cabinet jobs.
当被问及怎样照亮标识灯箱时，53%的受访者称，他们大多时候或一直使用LED照明。59%的受访者称，他们有时候使用荧光灯来照亮标识灯箱。
For channel letter work 40% of shops report that all of their channel letter jobs are completed using LEDs, while 59% of respondents say that some or most of their channel letter jobs are for LED retrofits.
在槽型发光字方面，40%的商铺称，他们所有的槽型发光字全部都用LED照明，然而59%的商铺称，大多数槽型发光字是用LED升级版照明。
Regarding LED module components, survey results show that white LEDs are used most frequently (69%), and 15% report that white is always used. Comparing red, blue, green and orange colored LED modules, the most popular is red with 29% of respondents indicating frequent use red LEDs.
关于LED模块组件，调查结果显示，白色的LED使用率最高（占比69%），其中15%的受访者称，一直都用白色的LED。在红色、蓝色、绿色、橙色的LED模块之间，红色LED是最受欢迎的，有29%的受访者称，他们使用红色LED最频繁。
Revenues and Outlook
收益和展望
Reported revenue is up for the most part, and the outlook for the future is good. The majority of respondents (57%) indicate that in the past year, revenues had increased for their electric sign business, 23% say that business has been flat, and only 7% report a loss in illuminated signage revenues.
调查报告中收益是最受关注的部分，而且商铺未来的收益展望也很乐观。57%的受访者称，在过去一年中，他们的电子标识贸易收益不断增长，23%的受访者称，收益保持不变，只有7%的受访者称，发光标识收益有亏损。
Significantly, 62% of respondents indicate that for the remainder of 2016, revenues are expected to increase. Those expecting to see an increase in business for 2016 predict that illuminated cabinet signs (46%) and channel letters (46%) will show the largest increases, followed by EMC Displays (31%).
值得一提的是，62%的受访者表示，在2016年剩下的时间里，收益有望增加。那些期待看到2016年贸易增长的人预言，发光灯箱标识（占比46%）和槽型发光字（占比46%）将会有最大程度的增长，紧随其后的是EMC展板（占比31%）。
Survey respondents report that channel letters (30%), illuminated sign cabinets (29%) and EMC/LED billboards (22%) jobs delivered the highest estimated revenues (more than $50,000) over the last 12 months.
调查受访者称，槽型发光字（占比30%）、照明标识灯箱（29%）和EMC/LED广告牌（22%），在过去的12个月创造了最高收益（多于50000美金）。
Fluorescent-to-LED retrofit (33%) jobs are reported as the top earner in the $1-$10,000 range for estimated revenues, followed by edge-lit signage (31%), ground lighting (28%) and channel letters (22%). Fully half of respondents report not seeing any revenue from neon in the previous 12 months of installed electric sign jobs.
荧光灯-LED改良产品（占比33%）项目在预计收益1-10000美金中成为最大的赢家，紧随其后的是边缘照明标识（占比31%）、地面照明（占比28%）和槽型发光字（占比22%）。一半受访者称，在过去12个月安装电子标识项目里，霓虹灯照明没有任何收益。
Overall, respondents report that channel letters (37%) yielded the most revenue, followed by illuminated cabinet signs (21%). Looking at EMC displays (message displays, gas prices, ticker displays, time/temp), 13% of shops say that the segment yielded the most revenue.
总的来说，槽型发光字（占比37%）创造了最大收益，紧接着是照明灯箱标识（占比21%）。 13%的商铺称，EMC展板（信息展板、汽油价格展板、钟表展板、时间/温度展板）获得最大收益。
JOB TYPES
项目类型
When looking at the types of jobs that shops install and produce, the bulk of the work is going to cabinet signs, channel letters and fluorescent-to-LED retrofits. The majority of respondents say they install channel letters (72%), illuminated cabinets (72%), and fluorescent-to-LED retrofits (53%).
商铺安装和生产的项目类型，大多是灯箱标识、槽型发光字和荧光灯-LED改良产品。大多数受访者称，他们一般都安装槽型发光字（占比72%）、照明灯箱（占比72%）和荧光灯-LED改良产品（占比53%）。
Signs shops say the most common jobs they produce are for cabinet signs (62%), channel letters (49%), and edge-lit signs (42%). Survey respondents indicate that the highest volume of jobs are in channel letters (more than 25%) and illuminated cabinet signs (more than 25%).
标识商铺说，他们生产的最多的产品，包括灯箱标识（占比62%）、槽型发光字（占比49%）和边缘照明标识（占比42%）。调查受访者表示，最高产量的项目是槽型发光字（占比25%以上）和照明灯箱标识（占比25%以上）。
The majority of respondents (80%) indicate that backlit sign cabinets and channel letters and/or raceways (76%) are the top products and services they offer. Electronic message center component modules and signs, and LED retrofits both came in at 53%.
80%的受访者表示，他们主要生产背光式标识灯箱和槽型发光字（占比76%）。电子信息屏、LED改良产品同时占比53%。
A majority (58%) of respondents say that they do not own automated letter-bending equipment, and more than half of respondents indicate that they purchase channel letters, backlit sign cabinets and EMC components from wholesale providers.
58%的受访者称，他们没有自动化的标识折弯设备，一半以上的受访者表示，他们在批发供应商那里购买了槽型发光字、背光式标识灯箱和EMC元件。
The majority of respondents (60%) report average quote-to-finish times of 30 days or less, while about 19% say that the average quote-to-finish times are more than 40 days.
60%的受访者称，从报价到安装完成通常需要30天或者更短，然后大约19%的受访者说，从报价到安装完成一般都在40天以上。
Challenges and Buying Factors
面临挑战和购买因素
We also asked shops about the challenges they face and the criteria they use to select the products that they buy. Respondents report that pricing is the greatest challenge in LED lighting/EMC sign illumination; however they also cite product reliability and the learning curve when entering the market as other significant challenges.
我们也问及商铺关于他们面临的挑战，还有他们选择购买产品的标准。受访者称，价格是LED照明/EMC标识照明面临的最大挑战；然而，他们也强调了打入市场时面临的其他重要的挑战，譬如产品的可靠性和技术人员操作的熟练程度。
The majority of survey respondents (60%) report that reliability is the most important factor when purchasing LEDs and EMC's. Other important buying factors include durability (55%), price (43%) and brightness (40%). Additionally, 66% of survey respondents say that customer support from the LED/EMC supplier is also very important.
60%的受访者称，可靠性是购买LED和EMC产品最重要的因素。其他重要的购买因素包括耐久性（占比55%）、价格（占比43%）和亮度（占比40%）。另外，66%的受访者说，LED/EMC供应商的客户支持也是非常重要的。 |
