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《亚洲标识》杂志

宽幅喷印机未来的广阔发展前景

2016/8/18 15:12:55

摘要:

Not so many years ago the wide-format printing market was still in an experimental stage and could not be considered a serious contender in the commercial environments. Since those early days the advancements in technologies have been multiplied, now reaching the point where wide-format has become the preferred format for many display applications. International print consultant SOPHIE MATTHEWS-PAUL looks into this development.
多年以前,宽幅喷印机市场仍处于摸索性发展阶段,还不算是商业环境中的有力竞争者。随着科学技术的不断发展,宽幅喷印技术目前已经成为商业展示应用的优先选择。国际喷印顾问索菲·马修斯-保罗对宽幅喷印技术的发展进行了研究。

Nowadays, where wide-format has scored is complemented by advances made in associative software and materials available by bringing versatility and flexibility to different industrial segments where the digital revolution has opened doors to newer aspects. Such criteria can be added environmental benefits through a process that uses no traditional chemistry, plus a reduction in waste and advantages of just-in-time and instant ordering by brands and end customers.
现如今,宽幅喷印技术以软件作为辅助工具进一步发展,同时选用具有通用性和灵活性的材料进行作业,达到了数码改革开创的新阶段。这个过程不再使用传统化学技术,所以很环保,同时减少了材料浪费,实现了即时生产和实时操控的价值。

During the last two decades, there has been a significant change into the way that large-format applications coming under the remit of signage or display graphics are produced. This took digital largeformat printers, typically ranging in sizes from 1-5m, from being speciality machines into the mainstream market. In that period of time, manufacturers have witnessed a metamorphosis in customer requirements, with today’s considerations in a print device becoming more diverse and eclectic in many environments.
在过去二十年里,大幅喷印技术在以标识和展示器材为基础的应用中已经发生了显著的变化。这就造成数码大幅喷印机,特别是尺寸在1-5米之间的喷印机,不能成为市场中的主流设备。因为在此期间,客户对于喷印设备的需求有了质的变化,变得更加多样化和个性化。

Niche and speciality segments
市场定位和主要特色

While the growth in wide-format printing continues, it is noticeable that graphic art printing firms are not only servicing the more conventional market requirements but also moving to new niche and speciality areas where the new technology can realise jobs that, formerly, were not feasible. The ability to experiment with inkjet and different materials is simplified because of fast-set-up and changeover, the ease of operation of printers and availability of producing very low volumes.
随着宽幅打印技术的不断发展,值得一提的是,图像喷印厂商不仅要满足传统市场需求,同时也要适应新的市场和专业领域。得益于装配转换迅速化、喷印操作简易化和噪音降低有效性,利用喷墨和不同材料进行喷印的工作变得简单易行。

Additionally, PSPs face challenges not only from competition generated by their counterparts trading in the same market sector but also by new investors in digital technology. Those recent entrants that have opted to take on a niche or specialist segment, rather than merely become a‘me too’operation, avoid the inevitable race to win orders in an arena where rivalry can too often be based on price. Nonetheless, the growth in demand for wide-format inkjet production devices continues across the entire digital spectrum with reasons driven by the desire for higher quality, faster throughput and the need for reliability.
同时,喷印服务供应商面临的挑战不仅仅来自同行之间的竞争,还包括数码技术领域新投资者的竞争。那些投资者选择开拓新的市场或专业领域,而不仅仅只经营大众化的产品,这样就避免了频繁的价格竞争问题。

Speed vs versatility
高速VS通用性

Versatility is still the key to the throughput benefits of inkjet and diversification can often prove to be the key factor that drives better margins and greater profitability. Effective workflow is as important as the throughput rates of a particular print device, and investment must be quantified against expected daily volumes, diversity and variability of work. In this respect, Richard Barrow, senior product manager, LFP Signage, EPSON Europe, says,“We know many of our customers are using our printers to produce a wide variety of products on a range of substrates to meet the needs of their customers and to maximise ROI. So one printer can be used to produce everything from retail POS graphics, pop-up banners and self-adhesive decals and labels to wall coverings, external displays and vehicle wraps.”
通用性仍然是喷墨设备产量效益的关键,而多样化被视作获取更大利润的关键。高效的工作流程和专业喷印设备的生产率一样重要,同时,要按照预期的日产量、产品的多样性和通用性,将设备运作中的投入进行量化,以便于参考。在这方面,欧洲爱普生LFP标识公司的资深产品经理,理查德·巴罗称:“我们的许多客户用喷印机生产各种各样的产品来满足顾客的需求,并且最大化投资回报率。因此,一台喷印机可以喷印所有物品,小到POS机图纸、弹出式标牌、自粘贴纸和标签,大到墙纸、户外展示器材和车身贴。”

 

Mike Horsten, GM-marketing EMEA at Mimaki, concurs,“I believe that diversity in the offering is the key to success. For the most part, a single production type of print company no longer exists. Offering a diverse series of printing products is making the one-stop-shop a reality.”Flexibility is not only governed by the creativity of the display producer or sign shop. It is encouraged by technologies that have been developed to minimise down-time during job changeover and the ability to produce applications that are right first time.
Mimaki公司EMEA区域GM市场总监,迈克·霍尔斯顿赞成道:“我相信产品多样化是公司获取成功的关键因素。一般来说,单一产品类型的公司前景不容乐观。供应多样化的喷印产品会让一站式服务成为现实。”灵活性不仅取决于展示厂商或标识商铺的创造性,同时也要最大限度地缩短项目转换造成的停工期,还要保证产品应用的首次成功率。

End-to-end workflow advantages
端对端工作流优势

Advances don not lie only in the print engine's design and construction—increasing importance is the benefit of an efficient end-to-end workflow plus integration with onward services that aid accountability, such as streamlined finishing in print-to-cut environments, MIS/ERP and JDF compliance. Ken Hanulec, VPinkjet solutions, EFI, confirms,“It is fairly obvious to calculate how a company can increase its throughput and profits by printing more work on a wider, faster printer. But it is too easy for companies to overlook the ways they can also get better results with a better workflow. So it is definitely a way to gain a competitive edge that needs to be recognised.”
除了喷印设备的设计和结构方面有很大的发展之外,高效端对端工作流程的重要性也日益增长,它整合了喷印切割领域流线型精加工过程以及MIS/ERP和JDF的适应性。EFI公司的VP喷墨方案负责人,肯恩·哈努拉称:“很明显,一个公司如果利用更宽幅、速度更快的喷印机来提高产量和利润是相当容易的。然而,这样就会使得他们只注重效率,从而忽略了产品输出的质量。因此,高效的工作流程是公司提高核心竞争力的有效方式。”

“If you are a large print house with multiple printers the workflow is crucial to survival. Without a good MIS system or an automated workflow the amount of work would kill any company in the long run. On the other hand, the demands for perfect workflow are not so important if you are a small company and you know your entire customer base,”explains Mike. With wide-format print devices across all levels providing key output for an ever growing range of end applications, efficiency in print quality outputs continues to increase in relevance.
迈克解释道:“如果你拥有大型多功能喷印机车间,那么高效的工作流程就是公司生存的关键。如果没有良好的MIS系统或一套自动化工作流程,那么从长远角度来看,大批量的工作就会阻碍公司的发展。换句话说,如果你经营的是一家小型公司,并且熟悉整个客户群,那么对高效工作流程的需求就不那么重要了。”使用宽幅打印设备的各个行业都实现了高产量,从终端应用到优质产品输出率都是持续增长的。

Getting it right first time
实现一次到位

AGFA Graphics' Paul Adriaensen endorses the relevance of good workflow in today's large-format print operations. “Good throughput means that the machine outputs correctly the first time and every time, job after job. Workflow automates input file and data processing, colour management, printer and finishing settings in order to avoid delays during the entire production process.”Today's users of wide-format printers can come from any background, whether they happen to be designers, former specialists in typesetting or repro, sign makers and screen printers. Common feature among all is that every order should meet the quality of output required, produced to an acceptable price, on time. But every PSP should look at the bottom line and not just production costs.
AGFA图像公司的保罗·艾德利安森,同样认可高效工作流程在目前宽幅喷印设备中的影响。他说:“高产量意味着设备输出总是优质的。在整个生产过程中,为了避免延迟问题,数据输入过程、色彩管理过程、喷印加工过程都需要通过工作流来实现自动化。”目前的宽幅喷印机用户可以来自不同背景,或许他们碰巧是设计者、排版专家、标识制作者和丝网印刷商。他们对宽幅喷印设备最低的要求是要满足所有高质量输出需求并且按时产生合理的价格。因此,每个喷印服务供应商都应该注重自身的需求而不仅仅是产品成本。

Future perfect
成就完美未来

Increasingly the large-format printing continues to grow in appeal as it crosses all budgets, speed necessities, the handling of different widths and introduction of automation. Additional benefits, including greater environmental awareness and greener practices through lower energy consumption, also play a part in shaping the future of inkjet, as does the increase in workflow and complementary software integration for a true end-to-end environment. Where wide-format print will find its stronger markets that generate great profitability for its users is in applications away from the mainstream work. Indoor and outdoor displays, banners, POP, retail advertising, vehicle graphics and scaffold wraps continue to bring revenues to the supply chain that is established in this market segment but, often, at ever tighter margins. Growth areas, such as printed interior décor, are now generating a new interest in the capabilities of digital print with profitability often being driven by overall project management and creativity.
宽幅喷印技术涉及到了多个领域,包括预算、速度需求、不同宽度的处理方式和自动化技术引进,因此变得越来越有吸引力。同时,较低能源消耗的环保意识和绿色项目带来的好处,也在潜移默化的影响着喷墨市场未来的发展。宽幅喷印技术要想打入更加强大的市场,为用户提供更大利润,就要在功能方面不同于主流产品。在高利润率市场形成的供应链中,室内或户外展示器材、横幅、促销展示、零售广告、车身贴不断地为其带来利润。一些新兴的领域,譬如室内装饰用的喷画,形成了新的经济增长点,通过整体项目管理和创造性来制造商业价值。


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